United Kingdom (UK) Home Food Preparation Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection
Summary
United Kingdom (UK) Home Food Preparation Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK food preparation market. The report focuses on four key subcategories: accessories, utensils, gadgets and protective boards. Consumer data is based on our 2023 UK food preparation survey, using a panel of 2,000 nationally representative consumers.
Key Highlights
Amazon is the most shopped retailer for accessories, utensils, gadgets and protective boardsRetailer own-brand was the most popular brand considered and purchased over the last yearPrice is the most important driver when selecting which retailer to purchase food preparation products from
Reasons to Buy
- Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Brand Use
- Brand Drivers
- Channel Use
- Research Prior to Purchase
- Views Prior to Purchase
- Methodology & Contacts
- List of Tables
- Consumer Penetration by Product, 2023
- Purchase Motivations, 2023
- Retailer Conversion Rates, 2023
- Retailers Purchased from by Subcategory (Top 5), 2023
- Retailer Usage by Demographic, 2023
- Drivers of Retailer Choice by Retailer, 2023
- Retailer Improvement Opportunities by Retailer, 2023
- Drivers of Brand Choice, 2023
- List of Figures
- Consumer Penetration, 2023
- Consumer Penetration by Subcategory, 2023
- Replacement Cycle, 2023
- Retailers Visited & Purchased from, 2023
- Retailer Profile - Amazon, 2023
- Retailer Profile - Tesco, 2023
- Retailer Profile - ASDA, 2023
- Retailer Profile - Wilko, 2022
- Retailer Profile - B&M, 2023
- Retailer Usage by Demographic, 2023
- Drivers of Retailer Choice, 2023
- Retailer Improvement Opportunities, 2023
- Brands Considered and Purchased, 2023
- Drivers of Brand Choice, 2023
- Shopper Research Process, 2023
- Interaction with staff instore, 2023
- Channel Usage when Researching, 2023
- Channel Usage when Purchasing, 2023
- Online Fulfilment Methods, 2023
- Shopper Views on Online Shopping for Food Preperation, 2023
- Satisfaction with Online Shopping for Food Preperation, 2023
- Views Prior to Purchase, 2023
- Factors of Importance, 2023
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