United Kingdom (UK) Home Cooking and Baking Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection
Summary
United Kingdom (UK) Home Cooking and Baking Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK cooking and baking market. The report focuses on six key subcategories: overall cooking and baking, pots and pans, ovenware, baking accessories, baking utensils and bakeware. Consumer data is based on our 2023 UK cooking and baking survey, using a panel of 2,000 nationally representative consumers.
Key Highlights
ASDA is the most shopped retailer for pots and pans, baking accessories, baking utensils and bakewareAmazon holds the highest conversion rate across the overall cooking and baking marketPrice is the most important driver when selecting which retailer to purchase cooking and baking products from
Reasons to Buy
- Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Brand Use
- Brand Drivers
- Channel Use
- Research Prior to Purchase
- Views Prior to Purchase
- Category-specific Questions
- Methodology & Contacts
- List of Tables
- Consumer Penetration by Product, 2023
- Purchase Motivations, 2023
- Retailer Conversion Rates, 2023
- Retailers Purchased from by Subcategory (Top 5), 2023
- Retailer Usage by Demographic, 2023
- Drivers of Retailer Choice by Retailer, 2023
- Retailer Improvement Opportunities by Retailer, 2023
- Brands Conversions by Subcategory, 2023
- Drivers of Brand Choice, 2023
- List of Figures
- Consumer Penetration, 2023
- Consumer Penetration by Subcategory, 2023
- Replacement Cycle, 2023
- Retailers Visited & Purchased from, 2023
- Retailer Profile - Amazon, 2023
- Retailer Profile - Tesco, 2023
- Retailer Profile - ASDA, 2023
- Retailer Profile - Sainsbury's, 2022
- Retailer Profile - Wilko, 2023
- Retailer Usage by Demographic, 2023
- Drivers of Retailer Choice, 2023
- Retailer Improvement Opportunities, 2023
- Brands Considered and Purchased, 2023
- Drivers of Brand Choice, 2023
- Shopper Research Process, 2023
- Interaction with staff instore, 2023
- Channel Usage when Researching, 2023
- Channel Usage when Purchasing, 2023
- Online Fulfilment Methods, 2023
- Shopper Views on Online Shopping for Cooking and Baking, 2023
- Satisfaction with Online Shopping for Cooking and Baking, 2023
- Views Prior to Purchase, 2023
- Factors of Importance, 2023
- Shopper Views on Cooking and Baking, 2023
- Cooking and Baking Activities Undertaken, 2023
- Consumer Assessment of Cooking and Baking Skills, 2023
- Consumer Assessment of Cooking and Baking Habits, 2023
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook