United Kingdom (UK) Home Bathroom Accessories Trends and Consumer Attitude - Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection

United Kingdom (UK) Home Bathroom Accessories Trends and Consumer Attitude - Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection

Summary

United Kingdom (UK) Home Bathroom Accessories Trends and Consumer Attitude - Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK bathroom accessories market. The report focuses on four key subcategories: sink/toilet accessories, bath/shower accessories, storage & bins, and other bathroom accessories. Consumer data is based on our 2021 UK bathroom accessories survey, using a panel of 2,000 nationally representative consumers.

Scope

• A key purchase motivation for consumers is buying into a new look, design or fashion trend.
• The majority of consumers find that browsing for goods online is easier than visiting shops.
• Price is the most important driver when selecting which retailer to purchase bathroom accessories from.

• Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
• Understand how drivers of retailer choice, such as range, price and quality, vary in importance among consumers to maximise sales potential among target audiences.
• Discover how consumers approach the research process when planning purchases of bathroom accessories.