United Kingdom (UK) Health and Beauty Market Size, Trends, Consumer Attitudes and Key Players, 2021-2026

United Kingdom (UK) Health and Beauty Market Size, Trends, Consumer Attitudes and Key Players, 2021-2026

Summary

United Kingdom (UK) Health and Beauty Market Size, Trends, Consumer Attitudes and Key Players, 2021-2026 report offers comprehensive insight and analysis of the health & beauty market, the major players, key trends, and consumer attitudes. It provides in-depth analysis of the hot issues impacting the market, strategies for success, market sizes and forecasts to 2026, retailer profiles and market shares, and consumer shopping behaviour. Consumer data is based on our 2022 UK How Britain Shops survey, using a panel of 10,000 nationally representative consumers.

Inflation will bolster growth in the UK health & beauty market in 2022 and 2023, as volumes drop into negative territory as consumers cut back on spending in response to higher prices. In 2022 the market will reach £38.3bn rising 4.3% versus 2021, with the sector protected by the essential nature of many health & beauty categories like babycare, bathroom toiletries and paper products. Shoppers’ desire for little treats and luxuries in tough times, as well a return to social occasions and holidays, will boost cosmetics and perfume which are forecast to anticipate the highest growth between 2021 and 2026, with 22.7% and 24.2% growth forecast respectively. The online channel will continue to grow steadily out to 2026, with online penetration reaching 20.8% versus 10.3% pre-pandemic in 2019. Consumers’ willingness to shop online during lockdown periods has encouraged retailers to invest in digital channels and improve their propositions with elements such as doctor services being added by health & beauty specialists, to increase convenience and appeal.

Scope

• The UK health & beauty market is set to recover to pre-pandemic levels in 2022, driven by rising inflation
• Discounters are set to gain share from specialists amid the cost-of-living crisis
• Value for money and quality are the most important purchase drivers, with ingredients also an important consideration for young consumers

• Using our five year forecasts to 2026, learn which areas of the Health & Beauty market will be the fastest performing to enable focus and investment in these winning product areas.
• Understand how drivers of Health & Beauty purchases, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential.
• Use our in-depth analysis of the challenges faced by key retailers in the sector in order to understand how to steal shoppers and market share.