United Kingdom (UK) Halloween - Analyzing Market, Trends, Consumer Attitudes and Major Players, 2023 Update
Summary
The Retail Occasions Series: UK Halloween 2023 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Halloween. The report analyses the major players, the main trends, and consumer attitudes.
The proportion of consumers buying any item for Halloween in 2023 has declined, falling to 40.2% versus 2022. This is reflected in both retail and leisure purchases decreasing this year. Food was the only category in which penetration increased year-on-year, as consumers opted for low-cost celebrations amid pressures on personal finances
Scope
- Lidl and Aldi come out on top for Halloween this year as consumers trade down to save money
- Halloween popularity has waned, as the proportion of consumers shopping for retail and leisure declines in 2023.
- Consumers turn to finance options, such as BNPL and credit cards to spend on Halloween this year, rather than using their salary/earnings.
- Identify the key retailers used by consumers to purchase products across various Halloween product categories, and what drives consumers to shop with these retailers
- Understand the role of promotions and discounts on shopping across various Halloween categories
- Discover key retailer drivers for different Halloween categories, and how these have changed year-on-year
- KEY FINDINGS
- The key findings
- Halloween importance dwindles among older consumers, yet maintains appeal among children
- Food & drink penetration increases as consumers focus on low-cost Halloween activities
- Va
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