United Kingdom (UK) All Year Gifting Cards and Gift Wrap Retail Market Overview - Analyzing Trends, Consumer Attitudes and Major Players

United Kingdom (UK) All Year Gifting Cards and Gift Wrap Retail Market Overview - Analyzing Trends, Consumer Attitudes and Major Players

Summary

The All year gifting cards & gift wrap 2023 report forms part of GlobalData’s Retail Occasions series, and offers comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting occasions, such as birthdays, weddings and new babies. The report analyses the market, the major players, the main trends, and consumer attitudes.

All year gifting penetration increased this year, with over 90% of consumers stating that they had bought a gift in 2023. Indeed, though this is an improvement on both 2022 and 2021, this is still falling short of pre-pandemic levels as consumers are still recovering from the impact of persistent inflation in the latter half of 2022 and into 2023.

Scope

• More consumers opted to buy a physical card from a shop this year, than in both 2022 and 2021
• The majority of consumers believe that greeting cards are too expensive
• Spouses/partners were the most popular cards & gift wrap recipients, with nearly 50% of those who had bought cards & gift wrap stating that they bought items for this recipient in 2023.

Reasons to Buy

• Understand the impact of the cost-of-living crisis on consumers attitudes and shopping behaviours.
• Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
• Use our in-depth consumer insight to learn which areas within all year gifting shopping are most important to ensure that product offers are catering to the needs and wants of customers - for example whether consumers believe they should give a card and/or gift for a certain occasion.