United Kingdom (UK) Consumer Spending Intentions for Fireworks in 2021 - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection

United Kingdom (UK) Consumer Spending Intentions for Fireworks in 2021 - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection

United Kingdom (UK) Consumer Spending Intentions for Fireworks in 2021 - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection

Summary

United Kingdom (UK) Consumer Spending Intentions for Fireworks in 2021 report forms part of GlobalData's Retail Occasions series, and gives insight into the profile and spending habits of consumers buying fireworks.

The percentage of people that bought fireworks increased 1.5 ppts from 2020 to 2021, driven by greater opportunity to celebrate and socialise in 2021 compared to the previous year.

Retail parks are the key location from which consumers purchased fireworks, with this location retaining appeal due to additional benefits such as free parking and large-format stores appealing to those that remain cautious about the ongoing COVID-19 pandemic.

With non-essential stores opening from Q2 2021, there has been a marked shift way from online in the fireworks market, with the online channel ranking sixth in terms of usage, down from third place in 2020.

Reasons to Buy

• Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offer of fireworks.
• Understand what drives retailer choice for fireworks among consumers, such as convenience, value for money and delivery options in order to maximise sales potential.

Companies Mentioned

ASDA
Tesco
Epic Fireworks
Morrisons
Aldi
Firework Crazy
Amazon
B&M
B&Q