M&S, United Kingdom (UK) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

M&S, United Kingdom (UK) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

M&S has traditionally always had the highest appeal among older shoppers, and GlobalData found in its Q3 2021 Consumer Survey that 50.0% of its shoppers in the UK are still over 55, however this figure is likely much lower than in previous years as it has been focusing on gaining wider relevance and attracting younger consumers. However, its market share declined from 6.9% in 2016 to 5.2% in 2019, and then dropped further to 4.1% in 2020 as it was heavily impacted by store closures throughout lockdowns as it has a high count of physical locations and its older customers were not yet accustomed to shopping online.

Scope

• M&S still mainly appeals to older shoppers but is increasing its relevance among the young, Declining UK market share pre pandemic is finally starting to recover, with impressive performance in 2022, M&S is wisely choosing to revamp store estate by closing underperforming locations and transforming remaining sites into its new concept

• Gain a comprehensive knowledge on M&S business and develop a competitive advantage
• Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing &footwear market segment in UK