Next, United Kingdom (UK) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Next, United Kingdom (UK) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Next has been an outperformer in retail throughout the pandemic due to its market-leading online proposition and ability to pivot its focus to different, more resilient, products in its wide apparel portfolio, such as nightwear, sportswear and childrenswear, driving the success of its online platform.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope

• Next’s mass market positioning, wide product range and longstanding credit offer attracts mid-income consumers
• Next outperformed the UK apparel market throughout the pandemic
• The uncertainties surrounding inflation in 2022 could dampen Next’s performance, however its agility should see it through

• Gain a comprehensive knowledge on Next's business and develop a competitive advantage
• Investigate current trends in the clothing & footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing & footwear segment in UK
• Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the clothing & footwear markets
• Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
• Analysis of key international players operating in UK fashion retail market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share