United Kingdom (UK) 2021 Christmas Market Size, Consumer Attitudes and Buying Dynamics, Key Trends, Category Analysis and Channel Usage

United Kingdom (UK) 2021 Christmas Market Size, Consumer Attitudes and Buying Dynamics, Key Trends, Category Analysis and Channel Usage

Summary

United Kingdom (UK) 2021 Christmas Market Size, Consumer Attitudes and Buying Dynamics, Key Trends, Category Analysis and Channel Usage report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for Christmas. The report analyses the market, the major players, the main trends, and consumer attitudes.

Overall Christmas shopper penetration increased in 2021 but remains behind 2019 levels. After an interrupted 2020, consumers spent more this Christmas as they socialised with friends and family, making it more of an occasion. As the Omicron variant caused COVID-19 cases to increase rapidly in the months preceding Christmas, consumers held off purchasing some gifts and items for the home amid concern of more restrictions during the festive period.

Scope

• Overall Christmas shopper penetration increased 0.6ppts in 2021 compared to 2020 but remains 3.6ppts behind 2019’s level.
• 2021 was the first time consumers were able to celebrate Christmas with friends and family since 2020 due to the pandemic. Penetration in furniture (items for the home) grew 0.9ppts from 2020, highlighting more consumers were investing in their homes to prepare to entertain and accommodate friends and family during the festive season.
• The percentage of consumers buying Christmas gifts online fell 10.6ppts this year, however, Amazon held its position at the top of numerous categories including books, music & video, and toys & games. Consumers purchasing gifts on high streets, in town centres and via in-town shopping centres were up 12.0ppts this Christmas, after most physical locations were closed for a significant portion of the Christmas trading period last year due to national and regional lockdowns.
• Overall food & drink penetration was 82.4% this year, up 0.7ppts and 0.2ppts on 2020 and 2019 respectively due to more people socialising amid lack of COVID-19 restrictions. Tesco remained the most shopped grocer this year and was rated top for its product range and display.

• Understand how consumers attitudes and shopping behaviours have changed as a result of the pandemic, and whether we are seeing a return to pre-COVID-19 levels.
• Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
• Use our in-depth analysis of the leading retailers for Christmas to understand how to appeal shoppers and increase market share.

Companies Mentioned

Adidas
Aldi
Amazon
AO
Apple
Argos
ASDA
ASOS
B&M
B&Q
boohoo.com
Boots
Card Factory
Clintons
Co-op
Currys
Debenhams
Decathlon
DFS
Disney Store
Dunelm
Eve Sleep
Facebook
Farmfoods
Footasylum
Game
Goldsmiths
H. Samuel
HMV
Home Bargains
Homebase
Iceland
IKEA
Instagram
JD Sports
JD Williams
John Lewis & Partners
Lidl
Littlewoods
Lush
Marks & Spencer
Matalan
Morrisons
New Look
Next
Nike
Oak Furnitureland
Pandora
Paperchase
Pinterest
Poundland
PrettyLittleThing
Primark
Robert Dyas
Sainsbury's
Screwfix
Selfridges
Smyths Toys
Snapchat
Sports Direct
Superdrug
Tesco
The Body Shop
The Entertainer
The Jewel Hut
The Range
The Works
Tiffany & Co
TikTok
TK Maxx
Toolstation
Twitter
Very
Waitrose & Partners
Warren James
Waterstones
Wayfair
WH Smith
Wilko
Wordery
World of Books
YouTube