United Kingdom (UK) Christmas Intentions - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection

United Kingdom (UK) Christmas Intentions - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection


Summary

The GlobalData Retail Christmas Intentions 2023 report forms part of the Retail Occasions Series, and offers a comprehensive overview of the Christmas retail occasion ahead of the event, analysing consumers' intentions for spending.

Key Highlights

Seasonal food & drink is trailing behind in 2023, driven by the milder weather.
The proportion of consumers that have already bought so far is down across all categories compared to 2022.
Gifting options such as gift vouchers and food & drink, are likely to be purchased later in the buying journey for Christmas.

Reasons to Buy
  • Understand how consumers attitudes and shopping behaviours have changed to adapt to the cost-of-living crisis this year
  • Understand why consumers are delaying or bringing forward their spend this year to entice shoppers to spend.
  • Use our in-depth analysis of the leading retailers for Christmas to understand how to appeal shoppers and increase market share.


CHRISTMAS
Buying dynamics
Shopping timing
Christmas spending
Channel usage
Retailer selection
Discount days
Jewellery
Decorating
Methodology
Technical details: consumer survey work
List of Figures
A comparison of 'intention to buy' and 'already bought', across categories, 2023
Categories consumers intend to purchase or have already purchased for Christmas, 2020,2021, 2022 & 2023
A comparison of 'intention to buy' and 'already bought

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