United Kingdom (UK) Christmas - Analyzing Market, Trends, Consumer Attitudes and Major Players, 2022 Update

United Kingdom (UK) Christmas - Analyzing Market, Trends, Consumer Attitudes and Major Players, 2022 Update

Summary

United Kingdom (UK) Christmas - Analyzing Market, Trends, Consumer Attitudes and Major Players, 2022 Update report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for Christmas. The report analyses the market, the major players, the main trends, and consumer attitudes.

The cost-of-living crisis cast a shadow over Christmas 2022, with many shoppers altering their shopping habits over the festive period as a result. Since many shoppers in the UK planned to cut back this Christmas, price and value for money were increasingly important factors when selecting retailers, so many chose to shop at discounters such as Aldi, Lidl and B&M.

Scope

• Overall Christmas shopper penetration stepped back 1.6ppts in 2022 due to the cost-of-living crisis, with the amount of UK shoppers feeling worse off in 2022 compared to 2021 growing 25.9ppts to 54.6%.
• While Tesco remained the most popular grocer for seasonal food & drink purchases, retailer usage for Aldi and Lidl grew 5.5ppts and 5.1ppts respectively as price and value topped the list of reasons driving retailer selection.
• 69.0% of consumers prioritised gifting over other sectors this year proving that many deem it the most important part of Christmas, and experiences gifting penetration increased 4.2ppts to 12.9% as COVID-19 fears subside.

• Understand how consumers attitudes and shopping behaviours have changed as a result of the cost-of-living crisis.
• Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
• Use our in-depth analysis of the leading retailers for Christmas to understand how to appeal shoppers and increase market share.