United Kingdom (UK) Childrenswear Market Size and Trend Analysis by Category, Segments, Region, Key Brands, and Forecast to 2027

United Kingdom (UK) Childrenswear Market Size and Trend Analysis by Category, Segments, Region, Key Brands, and Forecast to 2027


Summary

The UK Childrenswear Market to 2027 report offers comprehensive insight and analysis of the UK childrenswear market, the major players, the key trends, and consumer attitudes. It provides detailed analysis of the key trends shaping the market, market sizes and forecasts, and the performance of key retailers. The report also includes consumer data from 2023.

As the UK continues to grapple the ongoing cost-of-living crisis, and with inflation rates only expected to stabilise by 2027 to a rate of 1.8%, the UK childrenswear market has been partially protected by its essential nature. In 2023, childrenswear is expected to be the most resilient subsector compared to both menswear and womenswear, experiencing solid growth of 6.0% to reach £6.5bn, which is 2.2ppts and 5.1ppts above the other two subsectors respectively.

Scope
  • The UK childrenswear market is anticipated to grow by 6.0% in 2023, outperforming the other clothing subsectors, but is then expected to experience
  • a slowdown from 2024 onwards due to declining birth rates
  • Online will grow 3.0ppts slower than the total UK childrenswear market in 2023, as consumers increasingly appreciate the experience of visiting physical stores again.
  • Growing environmental awareness among consumers has led to increased demand for more sustainable clothing options, particularly in childrenswear, as short product lifetimes cause large volumes to end up in landfill each year.
  • Primark remains the top childrenswear retailer in the UK, as its affordable products aid demand throughout the cost-of-living crisis.
Reasons to Buy
  • Understand where the demand lies within the UK childrenswear market across various price positionings, categories, and retailers, to allow you to maximise customer acquisition.
  • Learn how continued inflationary challenges will impact the UK Childrenswear market, and which players are most at threat from changing consumer habits.
  • Identify the key approaches retailers are taking to stand out in the UK Childrenswear market, and how you can adapt these to fit your own business.


EXECUTIVE SUMMARY
KEY TRENDS IN THE UK CHILDRENSWEAR MARKET
UK Childrenswear Market Drivers
UK Childrenswear Market Inhibitors
Key Trends
Retailers tap into the growing popularity of childrenswear rental
Prolonging product lifecycles to help towards sustainability
Retailers target fashion forward tweens by launching specialised ranges
Adult clothing players spot growth opportunity in childrenswear
Strategies for Success in the UK Childrenswear Market
THE UK CHILDRENSWEAR MARKET: UK MARKET SIZE TO 2017-2027
UK Childrenswear Market, 2017-2027
UK Childrenswear Market Values, 2017-2027
UK Clothing Market Share by Subsector 2017-2027
UK Clothing Market Growth by Subsector 2017-2027
THE UK CHILDRENSWEAR MARKET: WHERE PEOPLE SHOP
UK Childrenswear Online Market, 2017-2027
UK Childrenswear Channel Growth, 2017-2027
UK Childrenswear Location Preferences
UK Childrenswear Online Fulfilment Preferences
UK Childrenswear Market by Channel 2017-2027
Top 10 UK Childrenswear Retailer Market Shares
Top 10 UK Childrenswear Retailer Outlooks
Top 10 UK Retailer Comparative Metrics
UK Childrenswear Most Shopped At Retailers
Top 10 UK Childrenswear Retailer Competitor Overlaps
Retailer Profiles
H&M
Mamas & Papas
John Lewis & Partners
Next
Retailers to Watch
THE UK CHILDRENSWEAR MARKET: HOW PEOPLE SHOP
Who Shops and Where They Are Located
Categories Purchased
Impacts of Inflation on Clothing & Footwear Spend
THE UK CHILDRENSWEAR MARKET: WHY PEOPLE SHOP
What's Important
Clothing Inspirations
METHODOLOGY, DEFINITIONS AND CONTACTS
List of Tables
Fulfilment Methods Used When Purchasing Clothing Online
Comparative Metrics for Top 10 UK Childrenswear Retailers
Competitor Shopper Overlaps of Top 10 UK Childrenswear Retailers
Childrenswear Categories Purchased
What’s Important to Consumers When Purchasing Childrenswear
What Inspires Childrenswear Shoppers’ Clothing Choices
List of Figures
UK Childrenswear Market Value (£ bn), 2017-2027, and Annual Growth (%)
UK Clothing Market by Subsector, 2017, 2023 & 2027
UK Childrenswear Value Growth vs Other Clothing Subsectors %, 2017-2027
UK Childrenswear Online Market Size (£ bn) and Online Penetration (%), 2017-2027
UK Childrenswear Market Value 2017, 2023, 2027 (£ bn) with five-year CAGR (%)
UK Childrenswear Market by Channel Growth, 2017-2027
Instore Locations Used to Purchase Childrenswear
Fulfilment Methods Used When Purchasing Clothing Online
UK Childrenswear Channel Shares (%), 2017, 2023 and 2027
Market Shares (%) of the Top 10 UK Childrenswear Retailers 2022 & 2023(f)
Top Retailers Childrenswear Shoppers Visited and Purchased Clothing From
Where else H&M’s childrenswear shoppers shop
H&M’s childrenswear shopper penetration by demographic
H&M’s 2018-2023 UK childrenswear market share (%)
Where else Mamas & Papas’ childrenswear shoppers shop
Mamas & Papas’ childrenswear shopper penetration by demographic
Mamas & Papas’ 2018-2023 UK childrenswear market share (%)
Where else John Lewis & Partners’ childrenswear shoppers shop
John Lewis & Partners’ childrenswear shopper penetration by demographic
John Lewis & Partners’ 2018-2023 UK childrenswear market share (%)
Where else Next’s childrenswear shoppers shop
Next’s childrenswear shopper penetration by demographic
Next’s 2018-2023 UK childrenswear market share (%)
Consumers That Shop for Childrenswear by Demographic
Consumers That Shop for Childrenswear by Region
Profile of Childrenswear Shoppers
Childrenswear Categories Purchased
How UK consumers intend to change their clothing & footwear spend as a result of rising prices
What’s Important to Consumers When Purchasing Childrenswear
What Inspires Childrenswear Shoppers’ Clothing Choices

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