United Kingdom (UK) Black Friday - Analyzing Market, Trends, Consumer Attitudes and Major Players, 2022 Update

United Kingdom (UK) Black Friday - Analyzing Market, Trends, Consumer Attitudes and Major Players, 2022 Update

Summary

United Kingdom (UK) Black Friday - Analyzing Market, Trends, Consumer Attitudes and Major Players, 2022 Update report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Black Friday. The report analyses the major players, the main trends, and consumer attitudes.

Black Friday penetration has improved on last year, with 54.5% of consumers buying an item during the promotional period, up 2.2ppts on 2021. This rise in penetration has been driven by the homewares, DIY & furniture category. This category’s penetration was up 1.5ppts on last year to 21.2%. Indeed, more shoppers planned their purchase of homewares, DIY & furniture this year (up 5.0ppts to 70.3%), with 45.8% of consumers stating that they delayed buying an item to purchase it during the Black Friday sales.

Scope

• Penetration was driven by an increase in homewares, DIY & furniture as more shoppers planned purchases in this sector, with almost half of these consumers stating that they delayed buying an item to purchase it during the Black Friday sales.
• The increase in those making a Black Friday purchase softened by the fact almost a third of people did not shop Black Friday due to not having enough money.
• Amazon performed well on Black Friday 2022, and it was the most used retailer in every category except clothing & footwear and health & beauty, as more Black Friday shoppers stated that they used the online pureplay for purchases across the promotional event.

• Identify the key retailers used by consumers to purchase products across various Black Friday categories, and what drives consumers to shop with these retailers
• Understand the impact Black Friday & Cyber Monday have on influencing consumers purchasing decision
• Understand the popular channels used by consumers when shopping during the Black Friday period
• Identify the products consumers purchased the most within each sector this year, and how this compares to 2021