United Kingdom (UK) Black Friday Intentions 2022 - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection

United Kingdom (UK) Black Friday Intentions 2022 - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection

Summary

United Kingdom (UK) Black Friday Intentions 2022 - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection report forms part of the Retail Occasions series, and offers a comprehensive overview consumer intentions for Black Friday 2022, analysing the market, the major players, the main trends and consumer attitudes.

Less consumers are intending to buy something during Black Friday this year compared to 2021. There is, however, an increase in the number of consumers willing to delay purchasing an item until Black Friday as they aim to secure the product at a discounted price. Amazon remains the most popular retailer for Black Friday shopping this year.

Scope

• Almost a third of Black Friday shoppers have stated that Amazon will be the first port of call for Black Friday this year
• More consumers intend to shop online rather than instore for Black Friday purchases this year compared to last year
• Electricals remains the most popular category to shop for at Black Friday for the second consecutive year

• Use our in-depth consumer insight to understand which retail categories consumers are planning to purchase during the Black Friday period
• Identify the key retailers that consumers state are their first port of call when shopping for Black Friday this year
• Identify the channels consumers intend to use for their Black Friday shopping, and what drives this choice