United Kingdom (UK) Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

United Kingdom (UK) Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

Summary

“United Kingdom (UK) Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the British market.

The number of live births in the UK decreased by 16.3% during 2008-2021, to reach 0.7 million in 2021. This resulted in a baby population of 2.1 million in 2021. However, both the crude birth rate, and total fertility rates, have fallen during the review period. The GDP of the UK grew by 7.5% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 2.6%. Overall growth in value terms has increased marginally in recent years with the sector registering a CAGR of 0.7% during 2015-2021. However, in volume terms, sales declined in 2021, with the sector contracting at a negative CAGR of 3.4%. Baby milks remained the largest category in value terms with 56.2% share of the overall baby food sector, followed by baby wet meals & other in 2021. Danone Group, The Hain Celestial Group, Inc., and Nestlé together accounted for a combined share of baby food value sales approaching 70% in 2021. In the same year, Danone Group remained the overall market leader whilst the Kraft Heinz Company led the baby cereals & dry meals and baby drinks categories in 2021. Hypermarkets & supermarkets remained the leading distribution channel, accounting for nearly 75% of overall value sales in 2021. GlobalData estimates that the market for baby food in the country is expected to grow in both value and volume terms, registering a value CAGR of 3.9% and a volume CAGR of 1.5% during 2021-2027.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • In value terms, the baby milks category decreased from GBP437.6 million ($668.6 million) in 2015 to GBP428 million ($590.6 million) in 2021, falling at a negative CAGR of 0.4%.
  • Baby cereals & dry meals volumes decreased from 1.68 million kg in 2015 to 1.42 million kg in 2021, declining at a negative CAGR of 2.7%.
  • Value sales of the baby wet meals & other category grew from GBP196.6 million ($300.4 million) in 2015 to GBP216 million ($298 million) in 2021, registering a CAGR of 1.6%.
  • During 2015-2021, per capita consumption of baby finger food grew by 49.9% to reach 2.8kg.
  • During the same period, per capita expenditure on baby drinks decreased by 79% in current price terms and by 81.2% in constant price terms.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


  • Introduction
  • Executive Summary
  • Market Environment
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of the UK Compared with Other Leading Countries in the Western European Market
    • PCC and PCE of the UK Compared with Global and Western European Markets
  • Background
    • Births – Live Birth Rates
      • Table Birth & population trends, 2008–2021
    • Births – Live Births by Country
      • Table Live births by country, 2007–2020
    • Births – Birth Rates by Region
      • Table Live births & crude birth rates by region, 2019
      • Table Live births by area of usual residence of mother, 2020
    • The Consumer
    • Sociodemographic Trends
      • Table Breakdown of live births by age of mothers, %, 2012–2020
    • Working Women
      • Table Women in the workforce, 2010–2020
    • Working Women – Legislation
    • Breastfeeding Trends – Promotion
    • Breastfeeding Trends – Prevalence
      • Table Incidence of initial breastfeeding by country, %, 1990, 1995, 2000, 2005, and 2010
      • Table Prevalence of breastfeeding by age of baby by country, %, 2005 & 2010
      • Table Prevalence of exclusive breastfeeding by age of baby by country, %, 2010
      • Table Scotland: Breastfeeding trends, 2009–2016
      • Table Northern Ireland: Breastfeeding at discharge from hospital, 2010/2011–2014/2015
      • Table Northern Ireland: Trends in feeding at discharge, 2007–2016
      • Table England: Breastfeeding at 6–8 weeks, 2016–2019
      • Table Incidence of breastfeeding initiation by social class, %, 2005 & 2010
      • Table Prevalence of initial breastfeeding by age at which mother completed full-time education, %, 2005 & 2010
      • Table Incidence of initiation of breastfeeding by age of mother, %, 2005 & 2010
      • Table Duration of exclusive breastfeeding among mothers who breastfed exclusively at birth, by country, %, 2010
      • Table Proportion of births in BFHI facilities by country, %, 2017 & 2019
    • Regulations
  • Overview
    • UK Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
      • Table Baby food: manufacturer shares, value & volume, %, 2015–2021
      • Table Baby food: manufacturer shares by category, %, 2021
  • Category Analysis
    • Baby Milks
      • Market Size Analysis – Category: Baby Milks
      • Consumer Survey Insights: UK Baby Milk Products
      • Baby Milks Category Trends
      • Baby Milks Per Capita Trends
      • Baby Milks Category: Per Capita Trends
      • Baby Milks Segmentation
        • Table Pack size
        • Table Pack type
        • Table Baby milks: brand price positioning analysis, 2021
      • Leading Companies’ Value and Volume Shares
      • Baby Milks Manufacturer Shares
        • Table Baby milks: manufacturer shares, value & volume, %, 2015–2021
      • Baby Milks Manufacturers & Brands
    • Baby Cereals & Dry Meals
      • Market Size Analysis – Category: Baby Cereals & Dry Meals
      • Baby Cereals & Dry Meals Category Trends
      • Baby Cereals & Dry Meals Per Capita Trends
      • Baby Cereals & Dry Meals Segmentation
        • Table Pack size
        • Table Pack type
        • Table Baby cereals & dry meals: brand price positioning analysis, 2021
      • Leading Companies’ Value and Volume Shares
      • Baby Cereals & Dry Meals Manufacturer Shares
        • Table Baby cereals & dry meals: manufacturer shares, value & volume, %, 2015–2021
      • Baby Cereals & Dry Meals Manufacturers & Brands
    • Baby Wet Meals & Other
      • Market Size Analysis – Category: Baby Wet Meals & Other
      • Baby Wet Meals & Other Category Trends
      • Baby Wet Meals & Other Per Capita Trends
      • Baby Wet Meals & Other Segmentation
        • Table Pack size
        • Table Pack type
        • Table Baby wet meals & other: brand price positioning analysis, 2021
      • Leading Companies’ Value and Volume Shares
      • Baby Wet Meals & Other Manufacturer Shares
        • Table Baby wet meals & other: manufacturer shares, value & volume, %, 2015–2021
      • Baby Wet Meals & Other Manufacturers & Brands
    • Baby Finger Food
      • Market Size Analysis – Category: Baby Finger Food
      • Baby Finger Food Category Trends
      • Baby Finger Food Per Capita Trends
      • Baby Finger Food Segmentation
        • Table Pack size
        • Table Pack type
        • Table Baby finger food: brand price positioning analysis, 2021
      • Leading Companies’ Value and Volume Shares
      • Baby Finger Food Manufacturer Shares
        • Table Baby finger food: manufacturer shares, value & volume, %, 2015–2021
      • Baby Finger Food Manufacturers & Brands
    • Baby Drinks
      • Market Size Analysis – Category: Baby Drinks
      • Baby Drinks Category Trends
      • Baby Drinks Per Capita Trends
      • Baby Drinks Segmentation
        • Table Pack size
        • Table Pack type
        • Table Baby drinks: brand price positioning analysis, 2021
      • Leading Companies’ Value and Volume Shares
      • Baby Drinks Manufacturer Shares
        • Table Baby drinks: manufacturer shares, value & volume, %, 2015–2021
      • Baby Drinks Manufacturers & Brands
  • Production and Trade
    • Imports
      • Table Baby milks & cereals: trends in imports, 2013–2020
      • Table Imports of baby milks & cereals by country of origin, 2017–2020
    • Trends in Imports
      • Table Other baby food: trends in imports, 2013–2020
    • Imports
      • Table Imports of other baby food by country of origin, 2017–2020
    • Exports
      • Table Baby milks & cereals: trends in exports, 2013–2020
      • Table Exports of baby milks & cereals by country of origin, 2017–2020
    • Trends in Exports
      • Table Other baby food: trends in exports, 2013–2020
    • Exports
      • Table Exports of other baby food by country of origin, 2017–2020
  • Distribution
    • Channel Share Analysis
    • Baby Food Retailing
      • Table Baby food: sales by outlet type, % value, 2015–2021
      • Table Baby food: sales by type of food & outlet type, % value, 2021
  • Economic Background
    • GDP Growth and Inflation
    • The UK – Macroeconomic Analysis
  • Prospects and Forecasts
    • Population Growth
    • Birth and Population Projections
      • Table Birth & population projections, 2012–2027
    • UK Baby Food Sector Forecast Snapshot
    • Impact of COVID-19
    • Future Trends
    • Consumer Survey Insights: UK Baby Food Products
    • Consumer Survey Insights: UK Baby Care and Child Care Products
  • Definitions
    • Definitions – Category
    • Definitions – Terminology
  • Appendix
    • Appendix – The Baby Population: The UK’s baby population will decline by 23.8% during 2021–2027
      • Table Baby population, number of babies (000s), 2008–2027
    • Appendix – Sector Value: Sales of baby food increased by 4.3% during 2015–2021
      • Table Baby food: market value, current prices, 2015–2021
    • Appendix – Sector Value: In constant price terms, sales posted an annual decrease of 6.5% during 2015–2021
      • Table Baby food: market value, constant prices, 2015–2021
    • Appendix – Sector Value: In 2021, the market had a value of $1,050.2 million, of which baby milks accounted for $590.6 million
      • Table Baby food: market value, $ million, 2015–2021
    • Appendix – Sector Volume: Baby food consumption amounted to 63.55 million kg in 2021
      • Table Baby food: market volume, million kg, 2015–2021
    • Appendix – Per Capita Expenditure: Expenditure per baby in current terms stood at GBP368 ($507.8) in 2021
      • Table Baby food: per capita expenditure, current prices, 2015–2021
    • Appendix – Per Capita Expenditure: Growth in real terms from 2015 to 2021 was 5.4%
      • Table Baby food: per capita expenditure, constant prices, 2015–2021
    • Appendix – Per Capita Expenditure: In 2021, expenditure per baby aged 0–36 months stood at $507.8
      • Table Baby food: per capita expenditure, $, 2015–2021
    • Appendix – Per Capita Consumption: Intake per baby aged 0–3 years was 30.7kg in 2021
      • Table Baby food: per capita consumption, kg, 2015–2021
    • Appendix – Milks: Baby milks was the largest category in the UK baby food sector in 2021, accounting for a 56.2% value share
      • Table Baby milks: category trends, 2015–2021
    • Appendix – Milks: In 2021, first-stage milk was the largest segment, accounting for 48.4% of value sales in the milks category
      • Table Baby milks: category segmentation, value & volume, 2015–2021
    • Appendix – Milks: Danone’s milks retailed at prices ranging from $12.48 to $24.70 per kg
      • Table Baby milks: brand price analysis, 2021
    • Appendix – Milks: The majority of Danone’s milks were sold in 200g packs
      • Table Baby milks: brand price analysis, 2021
    • Appendix – Cereals & Dry Meals: In 2021, sales reached GBP27.3 million ($37.7 million), representing a value share of 3.6%
      • Table Baby cereals & dry meals: category trends, 2015–2021
    • Appendix – Wet meals & other: In 2021, the baby wet meals and other category accounted for a 44% sector volume share
      • Table Baby wet meals & other: category trends, 2015–2021
    • Appendix – Finger Food: In 2021, sales reached GBP88.7 million ($122.4 million), representing a sector value share of 11.7%
      • Table Baby finger food: category trends, 2015–2021
    • Appendix – Drinks: In 2021, sales reached GBP1.1 million ($1.6 million), representing a value share of 0.1% of the baby food sector
      • Table Baby drinks: category trends, 2015–2021
    • Appendix – Value Forecasts: The market is forecast to reach GBP957.7 million ($1,477.7 million) in 2027
      • Table Baby food: market value forecasts, current prices, 2021–2027
    • Appendix – Value Forecasts: Value sales in constant terms are set to reach GBP783.8 million ($1,209.4 million) in 2027
      • Table Baby food: market value forecasts, constant prices, 2021–2027
    • Appendix – Value Forecasts: During 2021–2027, the market is expected to achieve growth of 40.7%
      • Table Baby food: market value forecasts, $ million, 2021–2027
    • Appendix – Volume Forecasts: baby food is set to reach 69.59 million kg in sales in 2027
      • Table Baby food: market volume forecasts, million kg, 2021–2027
    • Appendix – Per Capita Forecasts: Per capita expenditure is projected to reach GBP608 ($938) in 2027
      • Table Baby food: per capita expenditure, current prices, 2021–2027
    • Appendix – Per Capita Forecasts: In constant terms, per capita expenditure is projected to reach GBP497.6 ($767.8) in 2027
      • Table Baby food: per capita expenditure, constant prices, 2021–2027
    • Appendix – Per Capita Forecasts: Per capita expenditure is set to reach $938 in 2027
      • Table Baby food: per capita expenditure, $, 2021–2027
    • Appendix – Per Capita Forecasts: Intake per baby aged 0–3 years is anticipated to reach 44.2kg in 2027
      • Table Baby food: per capita consumption, kg, 2021–2027
    • Appendix – Store checks: A total of 1,229 SKUs were recorded by GlobalData, with the baby wet meals & other category making up the largest proportion
    • Summary Methodology
    • About GlobalData
    • GlobalData at a glance

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