United Kingdom (UK) Amazon Prime Day - Analyzing Market, Trends, Consumer Attitudes and Major Players

United Kingdom (UK) Amazon Prime Day - Analyzing Market, Trends, Consumer Attitudes and Major Players

Summary

United Kingdom (UK) Amazon Prime Day report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on Amazon Prime Day. The report analyses the main trends and consumer attitudes.

Scope

• The number of people participating in Prime Day 2022 was higher than it was for Prime Day 2021.
• Amazon Prime Day shoppers purchased the most, from the electricals & technology product category.
• The majority of respondents would like earlier notice for when Prime Day is occurring.

• Use our in-depth consumer insight to learn about in which areas consumers utilised Prime Day offers the most.
• Understand why consumers did or did not make a Prime Day purchase, to drive appeal of promotional activity in the future.
• Discover which factors drove consumers to use Amazon for their purchases, such as convenience, value for money and delivery options, to maximise sales potential.