Uniqlo, Japan (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Uniqlo, Japan (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Uniqlo was the most shopped at apparel retailer in Japan according to GlobalData’s Q3 2021 Consumer Survey, with 43.8% of Japanese consumers stating they had purchased clothing & footwear from it in the past 12 months.

Uniqlo Japan’s revenue fell 10.2% to JPY442.5 billion in its H1 FY2021/22 (ending 28 February 2022), as the retailer struggled with supply chain challenges and came up against strong comparatives in the prior year.

Uniqlo plans to develop a strong store presence in parts of Asia beyond Japan, reducing its dependence on the Japanese apparel market. The retailer must capitalize on its strong brand identity to ensure future success both overseas and in its home market, particularly through continuing to launch unique collaborations which attract shoppers beyond its usual customer base.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope

• Uniqlo has a diverse shopper base in Japan, spanning generations and age groups
• Supply chain problems and the shift to online shopping contribute to Uniqlo’s struggles in Japan
• Uniqlo’s highly recognizable brand image will continue to be its strength in the future

• Gain a comprehensive knowledge on Uniqlo's business and develop a competitive advantage
• Investigate current trends in the clothing & footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing & footwear segment in Japan
• Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the clothing & footwear markets
• Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
• Analysis of key international players operating in Japan fashion retail market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share