Unilever Plc - Digital Transformation Strategies

Unilever Plc - Digital Transformation Strategies

Summary

Unilever Plc (Unilever) manufactures and supplies a range of fast-moving consumer goods (FMCG) such as food, beverages, home care products, and health and wellbeing products. It markets products under various brands, including Knorr, Hellmann’s, Lipton, Magnum, Vaseline, Wall’s, Omo, Lux, Dove, Rexona, Surf, Comfort, Sunsilk, Pureit, Suave, and Axe to name a few. The company’s three business divisions are: 1) Beauty & Personal Care, 2) Foods & Refreshment and 3) Home Care. The company distributes its products through various channels, including supermarkets, hypermarkets, wholesalers, cash and carry stores, small convenience stores, e-commerce, and direct-to-consumers. It has business presence in the Americas, Europe, Asia-Pacific, Africa, and the Middle East regions.

The report provides information and insights into Unilever's tech activities, including -

• Insights of its digital transformation strategies and innovation programs
• Overview of technology initiatives covering partnerships, product launches and acquisitions
• Insights on each technology initiative including technology theme, objective, and benefits
• Details of estimated ICT budgets and major ICT contracts

• Unilever is collecting data on consumer behavior and sharing information on consumers’ preferences with large retailers to help them better meet consumer demands.
• Unilever has adopted blockchain, geo-location data, AI, and satellite imagery to have a deforestation-free supply chain by 2023.
• Unilever has deployed robots to allow its single production line handle products and packaging of different sizes, shapes, forms, thus boosting product variety.
• Unilever uses AI for recruitment screening process where candidates play neuroscience games so that their inherent traits can be measured, and their recorded interviews are analyzed using AI/ML.

• Gain insights into Unilever's tech operations.
• Gain insights into its tech strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into various product launches, partnerships and acquisition strategies.