Unilever - Digital Transformation Strategies

Unilever - Digital Transformation Strategies

Summary

Unilever is a manufacturer and supplier of fast-moving consumer goods. The company's product portfolio comprises food, beauty, personal care, beverages, home care, vitamins, minerals, and supplements. Some of its well-known brands are: Bango, Ben & Jerry’s, Hellmann’s, Knorr, Magnum, The Vegetarian Butcher, Wall’s, Axe, Dove, Lifebuoy, Lux, Rexona, Sunsilk, Vaseline, Cif, Comfort, Domestos, Omo, Seventh Generation, Equilibra, Liquid I.V., Olly, Onnit, and SmartyPants, among others. It sells products to brick-and-mortar store partners, small family-owned shops, online retailers, and value retailers. The company has business presence across the Americas, Europe, Asia-Pacific, Africa, and the Middle East.

The report provides information and insights into Unilever's tech activities, including -

• Insights of its digital transformation strategies and innovation programs
• Overview of technology initiatives covering partnerships, product launches and acquisitions
• Insights on each technology initiative including technology theme, objective, and benefits
• Details of estimated ICT budgets and major ICT contracts

Scope

• Unilever’s materials innovation factory (MIF) developed several robots, which have been used to develop several products, including the Living Proof Perfect Hair Day Dry Shampoo, Dove Intensive Repair Shampoo and Conditioner, and the Hourglass Cosmetics Red 0 Lipstick. Ariana, Shirley, and Gwen are some of the robots developed by Unilever’s MIF.
• Unilever introduced the My Unilever app, aimed to digitally connect Unilever’s factory-based colleagues globally. The app, built on Google Cloud and developed with Accenture, allows secure access to key Unilever systems, Google Workspace apps, and third-party tools like learning and payroll. It helps streamline processes, save time, and boost productivity.
• Unilever is supporting its global network of sales reps and distributors with connected digital apps for promotions, orders, and billing, particularly focusing on emerging markets in Asia and Latin America.
• Unilever launched a digital incubator in China called Uni-Excubator. The incubator serves as a collaboration platform for Unilever. Through the incubator Unilever partners with personal and beauty care start-ups in China to launch innovative “made-in-China” products.

Reasons to Buy

• Gain insights into Unilever's tech operations.
• Gain insights into its tech strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into various product launches, partnerships and acquisition strategies.