The UK DIY & Gardening report offers a comprehensive insight into the DIY & Gardening markets in the UK, analysing the sectors, the major players, the main trends, and consumer attitudes, as well as providing market forecasts out to 2028.
After a challenging 2023, when sales fell by 0.7%, the DIY & gardening market is forecast to see a subdued rise of 0.1% in 2024 with the DIY market dragging down total sales. Spend on DIY has been hit by consumers putting off making major investments in their houses, exacerbated by the weak housing market, with sales forecast to fall by 0.3% in 2024. Meanwhile, gardening has had a slightly better 2024, with the market growing by 0.9% as it came up against two years of weak comparatives and consumers bought small-ticket items like plants and seeds, while outdoor furniture has seen a poor year due to unseasonable weather. The DIY & gardening market is forecast to return to growth of 2.9% in 2025 as consumer confidence should rise and activity in the housing market picks up, leading to consumers undertaking more major DIY & gardening projects.
Key Highlights
Gardening holds up the DIY & gardening market in 2024, with total sales set to rise by only 0.1%
Uncertainty surrounding Homebase’s future will shape the DIY & gardening market
Value for money is of paramount importance for DIY & gardening purchases
Scope
Gardening holds up the DIY & gardening market in 2024, with total sales set to rise by only 0.1%
Uncertainty surrounding Homebase’s future will shape the DIY & gardening market
Value for money is of paramount importance for DIY & gardening purchases
Reasons to Buy
Using our five year forecasts to 2028, learn which categories in the DIY & Gardening marketswill be the fastest performing to enable focus and investment in these winning product areas.
Understand how drivers of DIY & Gardening purchases, such as range, price and quality, vary in importance among different demographics to maximise sales potential.
Use our in-depth analysis and forecasts to understand the current and future performances of the different channels, including online and offline.
Executive summary
Gardening holds up the DIY & gardening market in 2024, with total sales set to rise by only 0.1%
Uncertainty surrounding Homebase’s future will shape the DIY & gardening market
Value for money is of paramount importance for DIY & gardening purchases
KEY TRENDS
Market drivers
Market inhibitors
Key Trends: Tool hire
Key Trends: Shift towards ecommerce and convenience
Key Trends: Emphasis on sustainability and wellbeing
Key Trends: Greater gender parity in DIY
Strategies for success
MARKET SIZE AND FORECASTS (DIY)
Five year growth 2018-2028
Market size, 2018-2028
MARKET SIZE AND FORECASTS (GARDENING)
Five year growth 2018-2028
Market size, 2018-2028
CATEGORY PERFORMANCE AND FORECASTS
Key category trends
Top DIY categories
DIY Market by category %, 2018-2028
Top gardening categories
Gardening Market by category %, 2018-2028
DIY CHANNEL PERFORMANCE AND FORECASTS
Online market, 2018-2028
Channel growth, 2018-2028
Market by channel, 2023 and 2028
Channel value and forecast, 2023 and 2028
GARDENING CHANNEL PERFORMANCE AND FORECASTS
Online market, 2018-2028
Channel growth, 2018-2028
Market by channel, 2023 and 2028
Channel value and forecast, 2023 and 2028
DIY REVENUE AND MARKET SHARES OF TOP 10 PLAYERS
Top 10 retailers, 2023
Market shares of the top 10 retailers
Top 20 most visited and purchased from retailers for DIY, 2024
DIY competitor overlap, 2024
GARDENING REVENUE AND MARKET SHARES OF TOP 10 PLAYERS
Top 10 retailers, 2023
Market shares of the top 10 retailers
Top 20 most visited and purchased from retailers for gardening, 2024
Gardening competitor overlap, 2024
COMPETITIVE LANDSCAPE: PROFILES OF LEADING PLAYERS
B&Q
Wickes
Home Bargains
Homebase
Dobbies
COMPETITIVE LANDSCAPE: RETAILERS TO WATCH
Retailers to watch: Thompson & Morgan
Retailers to watch: Crocus
CONSUMERS
Key consumer trends
DIY penetration and profile
Gardening penetration and profile
DIY & Gardening category penetration
DIY channel usage
Gardening channel usage
DIY online device usage
Gardening online device usage
DIY location usage
Gardening location usage
DIY fulfilment methods
Gardening fulfilment methods
DIY purchase frequency
Gardening purchase frequency
DIY consumer drivers
Gardening consumer drivers
METHODOLOGY, DEFINITIONS AND CONTACTS
List of Tables
UK DIY Channel Value & Forecast, 2023 & 2027
UK Gardening Channel Value & Forecast, 2023 & 2028
Top 10 UK DIY Retailers, 2022
UK DIY Competitor Overlap, 2024
Top 10 UK Gardening Retailers, 2023
UK Gardening Competitor Overlap, 2024
UK DIY & Gardening Category Penetration, 2024
UK DIY Channel Usage, 2024
UK Gardening Channel Usage, 2024
UK DIY Online Device Usage, 2024
UK Gardening Online Device Usage, 2025
UK DIY Location Usage, 2024
UK Gardening Location Usage, 2024
UK DIY Fulfilment Methods, 2024
UK Gardening Fulfilment Methods, 2024
UK DIY Consumer Drivers, 2024
UK Gardening Consumer Drivers, 2025
List of Figures
How consumers acquired tools for DIY projects they have undertaken in the last 12 months
Agreement with the statement 'I would never use tradesmen for home repair and improvement as I prefer to do them myself', among females
UK DIY Market GBP m, 2018, 2023, 2028 & CAGR %
UK DIY Market Value GBP bn, 2018-2028
UK DIY Market Annual Growth %, 2018-2028
UK Gardening Market GBP m, 2018, 2023, 2028 & CAGR %
UK Gardening Market Value GBP bn, 2018-2028
UK Gardening Market Annual Growth %, 2018-2028
Top 4 UK DIY Categories by Value GBP m, 2023 & 2028
Top 4 UK DIY Categories by Value Growth %, CAGR, 2023-2028
UK DIY Market by Category %, 2018-2028
Top 4 UK Gardening Categories by Value GBP m, 2023 & 2028
Top 4 UK Gardening Categories by Value Growth %, CAGR, 2023-2028
UK Gardening Market by Category %, 2018-2028
UK DIY Online Market Size GBP m and Online Penetration %, 2018-2028
UK DIY Channel Growth, 2018-2028
UK DIY Market by Channel, 2023 and 2028
UK Gardening Online Market Size GBP m and Online Penetration %, 2018-2028
UK Gardening Channel Growth, 2018-2028
UK Gardening Market by Channel, 2023 and 2028
Market Shares of Top 10 UK DIY Retailers, 2022-2024e
Top 20 Most Visited Retailers for DIY %, 2024
Top 20 Most Purchased from Retailers for DIY %, 2024
Market Shares of Top 10 UK Gardening Retailers, 2022-2024e
Top 20 Most Visited Retailers for Gardening %, 2024
Top 20 Most Purchased from Retailers for Gardening %, 2024
B&Q's UK DIY market share %, 2023-2024e
B&Q's UK gardening market share % 2018-2024e
B&Q's UK DIY & gardening Penetration %, 2024
Wickes' UK DIY market share %, 2023-2024e
Wickes' UK gardening market share % 2018-2024e
Wickes' UK DIY & gardening Penetration %, 2024
Home Bargains' UK DIY market share %, 2023-2024e
Home Bargains' UK gardening market share % 2018-2024e
Home Bargains' UK DIY & gardening Penetration %, 2024