UK Menswear Market to 2029

UK Menswear Market to 2029

Summary

The UK Menswear Market to 2029 report offers comprehensive insight and analysis of the UK Menswear market, the major players, the key trends, and consumer attitudes. It provides detailed analysis of the key trends shaping the market, market sizes and forecasts, and the performace of key retailers. The report also includes consumer data from 2023 and 2024.

Despite a resilient performance from the UK menswear market in 2023, the sector fell susceptible to ongoing economic challenges in 2024, declining 3.0%. This comes as inflation abated slower than anticipated, weighing down on consumer confidence, with younger menswear shoppers in particular forced to cut back. Demand is expected to pick up slightly in 2025 as inflation eases, but will remain soft out to 2029, as consumers continue to shop cautiously amid an uncertain economic outlook. Menswear will outperform childrenswear and womenswear though, which are impacted by weak birth rates and high purchase volumes, with males having less scope to cut as their purchases are more needs-driven.

Scope

• While the online UK Menswear market declined in 2024, it still outperformed the offline channel, leading online penetration to grow 0.2ppts. The market will continue to outperform in the forecast years, as males continue to favour the convenience of shopping online, as well as the breadth of choice, and price comparison capabilities, with retailers also making digital investments into technologies like AI to streamline the journey.
• Next maintained its market lead in 2024, driven by its superior online proposition and broad selection of brands, with its share growing 0.5ppts. Marks & Spencer’s share also grew 0.5ppts, as its ranges became more popular among younger demographics, helped by impactful marketing campaigns. ASOS experienced the biggest share decline in the top ten in 2024, as its trend-led offering struggles to resonate with its millennials and falls behind Shein when competing for Gen Z’s attention.
• Following fashion trends is becoming increasingly important to males, especially under 35s, with around half of this age group taking fashion inspiration from sports personalities and celebrities.

• Understand where the demand lies within the UK menswear market across various price positionings, categories, and retailers, to allow you to maximise customer acquisition.
• Learn how continued macroeconomic challenges will impact the UK menswear market, and which players are most at threat from changing consumer habits.
• Identify the key approaches retailers are taking to stand out in the UK menswear market, and how you can adapt these to fit your own business.