UK: Home Category Data, The Consumer - Lighting 2024

UK: Home Category Data, The Consumer - Lighting 2024

Summary

The UK: Home Category Data, The Consumer - Lighting report offers a comprehensive insight into consumer attitudes in the UK lighting market. The report focuses on overall lighting products and its five sub-categories: Ceiling & wall lights, Table/floor lights, Shades & bases, Occasional lights, & Lighting accessories. Consumer data is based on our 2024 UK Lighting survey, using a panel of 2,000 nationally representative consumers.

39.4% of UK consumers have purchased lighting products in the last 12 months, with the highest purchasing penetration among 16-24-year-olds. Amazon is the most popular retailer for lighting, followed by IKEA and Tesco.

Scope

• Amazon holds the highest conversion rate in the overall lighting market with 82.9%, followed by IKEA.
• Table/floor lights is the most purchased sub-category in the lighting market.
• New look is the most important driver influencing purchases of lighting.
• 48.4% of UK lighting shoppers bought lighting second-hand.

• Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
• Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
• Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.