UK: Home Category Data, The Consumer - Table linens 2024

UK: Home Category Data, The Consumer - Table linens 2024 Summary The UK: Home Category Data, The Consumer - Table linens report offers a comprehensive insight into consumer attitudes in the UK table linen market. The report focuses on overall table linen and its seven sub-categories: tablecloths, placemats, coasters, napkins, table runners, table protectors, and napkin rings. Consumer data is based on our 2024 UK Table linens survey, using a panel of 2,000 nationally representative consumers. 22.5% of UK consumers have purchased table linens in the last 12 months, with the highest purchasing penetration among 16-24s as they are more likely to be replacing their old or worn-out table linen products. Amazon is the retailer most visited and purchased from, followed by Dunelm and Tesco. Scope - ASDA holds the highest conversion rate in the overall table linens market, followed by Dunelm. - 78.7% of respondents cited that they find it easier to browse for goods online compared with visiting shops. - Replacement is the most important driver of table linen purchases. Reasons to Buy - Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges. - Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences. - "Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas".