Report cover image

UK: Home Category Data, The Consumer: Living Room Furniture 2024

Publisher GlobalData
Published Jul 31, 2024
SKU # GBDT19139239

Description

UK: Home Category Data, The Consumer: Living Room Furniture 2024

Summary

The UK: Home Category Data, The Consumer - Living room furniture report offers a comprehensive insight into consumer attitudes in the UK living room furniture market. The report focuses on three key subcategories: overall living room furniture, upholstery living room furniture, and non-upholstered living room furniture. Consumer data is based on our 2024 UK Living room furniture survey, using a panel of 2,000 nationally representative consumers.

30.5% of UK consumers have purchased living room furniture in the last 12 months, with more shoppers having purchased non-upholstered living room furniture due to its lower price points and shorter replacement cycles. IKEA is the most purchased from retailer for both upholstery and non-upholstered furniture.

Key Highlights
  • IKEA holds the highest conversion rate in the overall living room furniture followed by Amazon
  • 62.6% of respondents cited range as the reason for their purchase of living room furniture
  • 86.9% of living room furniture consumers undertook some research before buying
Scope
  • IKEA holds the highest conversion rate in the overall living room furniture followed by Amazon
  • 62.6% of respondents cited range as the reason for their purchase of living room furniture
  • 86.9% of living room furniture consumers undertook some research before buying
Reasons to Buy
  • Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas”.

Table of Contents

Definitions
Consumer Penetration by Subcategory
Drivers of Purchase
Replacement Cycle
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Channel Use
Research Prior to Purchase
Opinions on Shopping Online
Views Prior to Purchase
Category-specific Questions
Purchasing secondhand
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2024
Purchase Motivations, 2024
Retailer Conversion Rates, 2024
Retailers Purchased from by Subcategory (Top 5), 2024
Retailer Usage by Demographic, 2024
Drivers of Retailer Choice by Retailer, 2024
Retailer Improvement Opportunities by Retailer, 2024
Secondhand Product Purchasing Penetration, 2024
Future Purchases of Secondhand Furniture, 2024
List of Figures
Consumer Penetration, 2024
Consumer Penetration by Subcategory, 2024
Replacement Cycle, 2024
Retailers Visited & Purchased from, 2024
Retailer Profile - IKEA, 2024
Retailer Profile - Amazon, 2024
Retailer Profile - Argos, 2024
Retailer Profile - DFS, 2024
Retailer Profile - B&M, 2024
Drivers of Retailer Choice, 2024
Retailer Improvement Opportunities, 2024
Shopper Research Process, 2024
Interaction with staff instore, 2024
Channel Usage when Researching, 2024
Channel Usage when Purchasing, 2024
Online Fulfilment Methods, 2024
Shopper Views on Online Shopping for Living Room Furniture, 2024
Satisfaction with Online Shopping for Living Room Furniture, 2024
Views Prior to Purchase, 2024
Factors of Importance, 2024
Opinions on Living Room Furniture, 2024
Materials used for upholstered furniture, 2024
Living room usage over past month, 2024
Overall secondhand living room furniture purchasing penetration, 2024
Secondhand purchasing penetration by subcategory, 2024
Why consumers have not bought secondhand, 2024
Channels used for secondhand, 2024
Drivers of purchasing secondhand, 2024

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us