UK: Home Category Data, The Consumer: Living Room Furniture 2024

UK: Home Category Data, The Consumer: Living Room Furniture 2024

Summary

The UK: Home Category Data, The Consumer - Living room furniture report offers a comprehensive insight into consumer attitudes in the UK living room furniture market. The report focuses on three key subcategories: overall living room furniture, upholstery living room furniture, and non-upholstered living room furniture. Consumer data is based on our 2024 UK Living room furniture survey, using a panel of 2,000 nationally representative consumers.

30.5% of UK consumers have purchased living room furniture in the last 12 months, with more shoppers having purchased non-upholstered living room furniture due to its lower price points and shorter replacement cycles. IKEA is the most purchased from retailer for both upholstery and non-upholstered furniture.

Key Highlights

• IKEA holds the highest conversion rate in the overall living room furniture followed by Amazon
• 62.6% of respondents cited range as the reason for their purchase of living room furniture
• 86.9% of living room furniture consumers undertook some research before buying

• IKEA holds the highest conversion rate in the overall living room furniture followed by Amazon
• 62.6% of respondents cited range as the reason for their purchase of living room furniture
• 86.9% of living room furniture consumers undertook some research before buying

• Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
• Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
• Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas”.