UK: Home Category Data, The Consumer - Bedroom Furniture 2024

UK: Home Category Data, The Consumer - Bedroom Furniture 2024

Summary

The UK: Home Category Data, The Consumer - Bedroom furniture report offers a comprehensive insight into consumer attitudes in the UK Bedroom furniture market. The report focuses on four key subcategories: overall Bedroom furniture, Beds, Mattresses, Other Bedroom Furniture. Consumer data is based on our 2024 UK bedroom furniture survey, using a panel of 2,000 nationally representative consumers.

36.0% of UK consumers have purchased bedroom furniture in the last 12 months, with the highest purchasing penetration among 16-24s as they are more likely to be moving into a new home and not already own these items of furniture. IKEA is the retailer most visited and purchased from, followed by Amazon and Argos.

Key highlights

• IKEA holds the highest conversion rate in the overall bedroom furniture followed by Amazon
• 75.3% of respondents cited that they find it easier to browse for goods online compared with visiting shops
• 89.1% of respondents cited bedroom furniture are delivered in good conditions when shopped online

• IKEA holds the highest conversion rate in the overall bedroom furniture followed by Amazon
• 75.3% of respondents cited that they find it easier to browse for goods online compared with visiting shops
• 89.1% of respondents cited bedroom furniture are delivered in good conditions when shopped online

• Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
• Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
• Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas”.