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UK: Home Category Data, The Consumer - Bedroom Furniture 2024

Publisher GlobalData
Published Jul 30, 2024
SKU # GBDT19139238

Description

UK: Home Category Data, The Consumer - Bedroom Furniture 2024

Summary

The UK: Home Category Data, The Consumer - Bedroom furniture report offers a comprehensive insight into consumer attitudes in the UK Bedroom furniture market. The report focuses on four key subcategories: overall Bedroom furniture, Beds, Mattresses, Other Bedroom Furniture. Consumer data is based on our 2024 UK bedroom furniture survey, using a panel of 2,000 nationally representative consumers.

36.0% of UK consumers have purchased bedroom furniture in the last 12 months, with the highest purchasing penetration among 16-24s as they are more likely to be moving into a new home and not already own these items of furniture. IKEA is the retailer most visited and purchased from, followed by Amazon and Argos.

Key highlights
  • IKEA holds the highest conversion rate in the overall bedroom furniture followed by Amazon
  • 75.3% of respondents cited that they find it easier to browse for goods online compared with visiting shops
  • 89.1% of respondents cited bedroom furniture are delivered in good conditions when shopped online
Scope
  • IKEA holds the highest conversion rate in the overall bedroom furniture followed by Amazon
  • 75.3% of respondents cited that they find it easier to browse for goods online compared with visiting shops
  • 89.1% of respondents cited bedroom furniture are delivered in good conditions when shopped online
Reasons to Buy
  • Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas”.

Table of Contents

Definitions
Consumer Penetration by Subcategory
Drivers of Purchase
Replacement Cycle
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Channel Use
Research Prior to Purchase
Opinions on Shopping Online
Views Prior to Purchase
Category-specific Questions
Purchasing secondhand
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2024
Purchase Motivations, 2024
Retailer Conversion Rates, 2024
Retailers Purchased from by Subcategory (Top 5), 2024
Retailer Usage by Demographic, 2024
Drivers of Retailer Choice by Retailer, 2024
Retailer Improvement Opportunities by Retailer, 2024
Secondhand Product Purchasing Penetration, 2024
Future Purchases of Secondhand Furniture, 2024
List of Figures
Consumer Penetration, 2024
Consumer Penetration by Subcategory, 2024
Replacement Cycle, 2024
Retailers Visited & Purchased from, 2024
Retailer Profile - IKEA, 2024
Retailer Profile - Amazon, 2024
Retailer Profile - Argos, 2024
Retailer Profile - Dunelm, 2024
Retailer Profile - Dreams, 2024
Drivers of Retailer Choice, 2024
Retailer Improvement Opportunities, 2024
Shopper Research Process, 2024
Interaction with staff instore, 2024
Channel Usage when Researching, 2024
Channel Usage when Purchasing, 2024
Online Fulfilment Methods, 2024
Shopper Views on Online Shopping for Bedroom Furniture, 2024
Satisfaction with Online Shopping for Bedroom Furniture, 2024
Views Prior to Purchase, 2024
Factors of Importance, 2024
Opinions on Bedroom Furniture, 2024
Importance of seeing and testing items before purchasing, 2024
Importance of price and quality, 2024
Awareness of mattress-in-a-box brands, 2024
Whether consumers would buy a mattress online without testing it first, 2024
Why consumers would not buy a mattress online without testing it, 2024
Which rooms consumers bought bedroom furniture for, 2024
Overall secondhand bedroom furniture purchasing penetration, 2024
Secondhand purchasing penetration by subcategory, 2024
Why consumers have not bought secondhand, 2024
Channels used for secondhand, 2024
Drivers of purchasing secondhand, 2024

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