UK: Home Category Data, The Consumer - Living Room Textiles 2024

UK: Home Category Data, The Consumer - Living Room Textiles 2024 Summary The UK: Home Category Data, The Consumer - Living Room Textiles 2024 report offers a comprehensive insight into consumer attitudes in the UK living room textiles market. The report focuses on three key subcategories: cushions & cushion covers, sofa covers & throws and beanbags. Consumer data is based on our 2024 UK living room textiles survey, using a panel of 2,000 nationally representative consumers. Scope - Amazon is the most shopped at retailer across all living room textiles subcategories - Range is the primary driver of retailer choice when shopping for living room textiles - Quality is the area consumers researched the most by consumers when shopping for living room textiles Reasons to Buy - Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges. - Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences. - "Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas."