UK: Home Category Data, The Consumer - Kitchen furniture 2024

UK: Home Category Data, The Consumer - Kitchen furniture 2024 Summary The UK: Home Category Data, The Consumer - Kitchen furniture 2024 report offers a comprehensive insight into consumer attitudes in the UK kitchen furniture market. The report focuses on six key subcategories: overall kitchen furniture, sinks & taps, kitchen cabinets, cupboard doors & accessories, worktops, and under counter lighting. Consumer data is based on our 2024 UK kitchen furniture survey, using a panel of 2,000 nationally representative consumers. Scope - B&Q was the most visited retailer for kitchen furniture in the past 12 months - Upgrading was the most important purchase motivation for buying kitchen furniture - Range is the most important driver when selecting kitchen furniture Reasons to Buy - Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges. - Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences. - "Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas."