UK: Home Category Data, The Consumer - Major Kitchen Appliances 2024
Summary
The UK: Home Category Data, The Consumer - Major Kitchen Appliances 2024 report offers a comprehensive insight into consumer attitudes in the UK major kitchen appliances market. The report focuses on four key subcategories: cooking, laundry, refrigeration and dishwashing. Consumer data is based on our 2024 UK major kitchen appliances survey, using a panel of 2,000 nationally representative consumers.
Scope
- Currys is the most shopped at retailer across all major kitchen appliances subcategories
- Replacement is the primary consumer purchase motivation for major kitchen appliances
- Price is the most important factor for consumers when purchasing major kitchen appliances.
- Identify the demographic profile of shoppers and purchasing penetrations within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Brand Use
- Brand Drivers
- Channel Use
- Research Prior to Purchase
- Opinions on Online Shopping
- Views Prior to Purchase
- Category-specific Questions
- Methodology & Contacts
- List of Tables
Research Assistance
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