The UK Footwear Market to 2028 report offers comprehensive insight and analysis of the UK Footwear market, the major players, the key trends, and consumer attitudes. It provides detailed analysis of the key trends shaping the market, market sizes and forecasts, and the performace of key retailers. The report also includes consumer data from 2023.
The UK footwear market grew just 2.7% to in 2023, off the back of two years of impressive growth post-pandemic, as it was hit by ongoing inflationary challenges in the country. The market's growth is expected to soften in 2024, as consumer demand remains inhibited by economic challenges. Though demand is anticipated to pick up again from 2025 onwards, growth will remain relatively slow, as the market becomes increasingly established and the demand for trainers subsides.
Key Highlights
Despite a slowdown in demand in 2023, the footwear market outperformed clothing. This was supported by the continued popularity of trainers, as consumers remained invested in their fitness, alongside the category's superior value for money credentials, thanks to their versatility and durability.
After experiencing a step back in 2022 as consumers shifted back to stores post-pandemic, the UK online footwear market outperformed marginally in 2023 to reach a penetration of 33.9%. However, the market is set to face another setback in 2024, rising just 0.1%, as consumers continue to shop cautiously as the economic outlook remains weak.
JD Sports remained the leading UK footwear retailer in 2023, aided by the continued popularity of trainers. However, Nike gained the most market share in 2023, as it continued to focus its efforts on its direct-to-consumer operations and as consumers resonated with its new releases.
Reasons to Buy
Understand where the demand lies within the UK footwear market across various price positionings, categories and retailers, to allow you to maximise customer acquisition.
Learn how continued inflationary challenges will impact the UK footwear market, and which players are most at threat from changing consumer habits.
Identify the key approaches retailers are taking to stand out in the UK footwear market, and how you can adapt these to fit your own business.
Executive Summary
Key Trends in the UK Footwear Market
UK Footwear Market Drivers
UK Footwear Market Inhibitors
Key Trend: Trainer collaborations maintain the market's momentum
Key Trend: Running specialists thrive as consumers wear their products day-to-day
Key Trend: Footwear players bet on innovation to stand out in the saturated market