Turkey Media Landscape

Turkey Media Landscape

Summary

The Turkey Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Turkey today, with top-level data and detailed forecasts of key indicators up to 2028. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Scope

• The television household penetration rate in Turkey is high with 97.4% of Turkey homes owning at least one television set. Pay-TV household penetration in Turkey was 30.5% in 2023. Pay-TV household penetration will fall marginally to 30.1% in 2028, despite the number of households with pay-TV actually increasing.
• Turkey had an estimated 18.0 million subscription video-on-demand (SVOD) accounts at the end of 2023, an increase of 2.6 million or 16.8% from 2022. Over the forecast period, SVOD subscriptions are estimated to increase by 8.7 million at a CAGR of 8.2% to reach 26.7 million by 2028.
• Total mobile subscriptions in Turkey reached an estimated 92.2 million in 2023. Over the forecast period, mobile operators will add a combined 15.2 million mobile subscribers, bringing the country’s total mobile subscriptions to 107.3 million in 2028.
• Total fixed broadband lines in Turkey will increase from 20.2 million in 2023 to 24.9 million by the end of 2028, supported by efforts from the government and operators in expanding broadband coverage across the country.

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Turkish television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Turkish pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 23 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.