Turkey Hot drinks Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

Turkey Hot drinks Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

Summary

GlobalData’s Country Profile report on the hot drinks sector in Turkey provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Turkish hot drinks sector was led by the hot tea category in value terms in 2021. The other hot drinks category is forecast to register the fastest value growth during 2021-2026. Hypermarkets & supermarkets was the leading channel in distribution of hot drinks in the country. Flexible packaging was the most commonly used pack material in the Turkish hot drinks sector. Cay Isletmeleri Genel Mudurlugu, Unilever, and Nestle are the leading companies in the country.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2016-2026
  • Category coverage: Value and growth analysis for hot coffee, hot tea, other Hot drinks with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, “dollar stores”, variety stores & general merchandise retailers other general retailers
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton - folding, can, pod and other pack type, closure type for: flip/snap top, screw top, prize off, twist off, plastic tie and other closure types, primary outer types for: carton - folding, bag, sleeve and shrink wrap.
Scope
  • The per capita consumption of hot drinks in Turkey was higher than both the global and the regional levels in 2021. However, the per capita expenditure of hot drinks in Turkey was lower than both the global and the regional levels in same year
  • The per capita consumption of other hot tea was higher in Turkey than other categories in 2021
  • Hypermarkets & supermarkets was the leading distribution channel in the Turkish hot drinks sector
  • Flexible packaging was the most used pack material in the Turkish hot drinks sector
  • “Older young adults” represents the largest subset of the hot drinks sector in Turkey
Reasons to Buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.


Report Scope
Executive Summary
Part 1: Market Environment
Value and Volume Share of Turkey in the Global and Eastern Europe markets
Growth Analysis of Turkey Compared to Other Leading Countries in the Eastern Europe market
PCC and PCE of Turkey Compared to Global and Eastern Europe market
Part 2: Sector Deep Dive
Turkey Hot drinks Sector Snapshot
Market Size Analysis
Cross-Category Comparison - Value Growth Analysis and Category Winners and Losers
Cross-Category Comparison - Volume Growth Analysis and Category Winners and Losers
Part 3: Category Deep Dive
Per Capita Consumption Analysis by Category
Market Size Analysis - Category: Hot Coffee
Segment-Level Analysis (in Value Terms) - Hot Coffee
Segment-Level Analysis (in Volume Terms) - Hot Coffee
Market Size Analysis - Category: Hot Tea
Segment-Level Analysis (in Value Terms) - Hot Tea
Segment-Level Analysis (in Volume Terms) - Hot Tea
Market Size Analysis - Category: Other Hot Drinks
Segment-Level Analysis (in Value Terms) - Other Hot Drinks
Segment-Level Analysis (in Volume Terms) - Other Hot Drinks
Part 4: Distribution Analysis
Channel Share Analysis
Part 5: Competitive Environment
Leading Companies Value Share
Brand Share Analysis of Top Five Companies
Brand Share Analysis of Top Five Companies by Category
Private Label Share Analysis by Category
Growth of Private Labels Compared to Branded Products
Degree of Consolidation/Fragmentation by Category
Part 6: Packaging Analysis
Pack Material Growth Analysis
Pack Type Growth Analysis
Closure Type Growth Analysis
Primary Outer Type Growth Analysis
Part 7: City Deep Dive
Market Size Analysis of Top 10 Cities
Market Size Analysis of Top 10 Cities by Category
Leading Cities’ Contribution to Volume Growth
Part 8: Consumergraphics
Demographic analysis
Part 9: Macroeconomic Analysis
GDP growth and inflation
Population growth
Labor market trend
Economic Summary, Labor Market trends, and Demographic trends
Turkey Risk Index (GCRI) 2021
Turkey Risk Analysis - Compared to Global and Eastern Europe markets
Methodology
Definitions
Appendix
List of Tables
Leading value categories
Fastest-growing segments (value), 2021
Cross-category comparison - by value (2016-2026)
Cross-category comparison - by volume (2016-2026)
Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in units), 2021
Hot coffee - value analysis by segment, 2016-2026
Hot coffee - volume analysis by segment, 2016-2026
Hot tea - value analysis by segment, 2016-2026
Hot tea - volume analysis by segment, 2016-2026
Other hot drinks - value analysis by segment, 2016-2026
Other hot drinks - volume analysis by segment, 2016-2026
Change in distribution share, 2016-2021
Top five companies share by brand (in value terms) in the hot drinks sector, 2021
Brand shares of top five companies (in value terms) by category, 2021
Volume growth analysis of top 10 cities (million kg), 2016-2021
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in units), 2016-2026
Per capita expenditure ($), 2016-2026
Hot drinks sales distribution in Turkey - by category (TRY million), 2021
Brand share (in value terms) in the hot drinks sector, 2021
Brand share (in value terms) in the hot drinks sector, by category, 2021
Pack material (in million pack units), 2016-2026
Pack materials by category (in million pack units), 2021
Pack type (in million pack units), 2016-2026
Pack types by category (in million pack units), 2021
Closure type (in million pack units), 2016-2026
Closure types by category (in million pack units), 2021
Primary outer type (in million pack units), 2016-2026
Primary outer types by category (in million pack units), 2021
Real GDP and annual growth (%), 2017-2026
Nominal GDP and annual growth (%), 2017-2026
Consumer price inflation (%), 2017-2026
Employed people and unemployment rate (%), 2017-2026
Nominal household final consumption expenditure and annual growth (%), 2017-2026
Population and annual growth (%), 2017-2026
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2016-2026
Value change (TRY million) at segment level
List of Figures
Value and volume share of Turkey in the global and Eastern Europe hot drinks sector, 2021-2026
Turkey compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Turkey, Eastern Europe, and global, 2016-2026
PCE comparison - Turkey, Eastern Europe, and global, 2016-2026
Market size and growth analysis by value and volume, hot drinks sector, 2016-2026
Cross-category comparison - value growth analysis and category winners and losers
Cross-category comparison - volume growth analysis and category winners and losers
Market size and growth analysis by value and volume, hot coffee category, 2016-2026
Market size and growth analysis by value and volume, hot tea category, 2016-2026
Market size and growth analysis by value and volume, other hot drinks category, 2016-2026
Share of key distribution channels (in value terms) - hot drinks, 2021
Key distribution channel share by category (in value terms), 2021
Leading companies (in value terms) in the hot drinks sector, 2021
Private label penetration by category (in value terms), 2021
Growth analysis, private label and brands, 2016-2021
Category-wise consolidation/fragmentation (in value terms) - hot drinks , 2021
Key pack materials in the Turkish hot drinks sector, percentage share of pack units, 2021
Annual growth rate by key pack material, 2016-2026
Use of pack material by category (in pack units), 2021
Key pack types in the Turkish hot drinks sector, percentage share of pack units, 2021
Annual growth rate by key pack type, 2016-2026
Use of pack type by category (in pack units), 2021
Key closure types in the Turkish hot drinks sector, percentage share of pack units, 2021
Annual growth rate by key closure type, 2016-2026
Use of closure type by category (in pack units), 2021
Key primary outer types in the Turkish hot drinks sector, percentage share of pack units, 2021
Annual growth rate by key primary outer type, 2016-2026
Use of primary outer type by category (in pack units), 2021
Volume growth analysis of top 10 cities by category (million kg), 2021
Leading cities’ contribution to volume change, 2021-2026
Demographic analysis
Real GDP (TRY Billion) and annual growth (%)
Nominal GDP (TRY Billion) and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%) in TRY terms
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Economic summary, labor market trends, and demographic trends
Five lowest-risk nations in GCRI Q4 2021
Five highest-risk nations in GCRI Q4 2021
Turkey's performance in country risk analysis in comparison to Eastern Europe and the world
List of 109 countries analyzed to identify the high-potential countries in different regions

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