Turkey Cigarettes Market Analysis and Forecast by Segments, Distribution Channel, Competitive Landscape and Consumer Segmentation, 2021-2026

Turkey Cigarettes Market Analysis and Forecast by Segments, Distribution Channel, Competitive Landscape and Consumer Segmentation, 2021-2026

Summary

This report brings together multiple data sources to provide a comprehensive overview of the tobacco sector in Turkey, as part of GlobalData’s global coverage of the sector.

Cigarettes is the only category in the Turkish tobacco sector, in 2021. Convenience stores is the leading channel for distribution of tobacco products in the country. Smoking is more prevalent amongst men than women in the country. Value sales of cigarette products are expected to marginally grow over the forecast in coming years despite increased taxes and stricter rules.

It includes analysis on the following -

• Market Context: The report provides comparative analysis of the value shares of Turkey in the Eastern Europe and global tobacco sector. Additionally, the per capita expenditure of tobacco in Romania is also compared with the Eastern Europe and global levels.
• Market Size and Structure: The report offers an overview of the growth at a sector level and provides analysis of cigarettes. The category is analyzed by value, volume, and CAGR for the period 2016-2026. The section also includes value analysis of segments, value and volume analysis of sub-segments for the period 2016-2026. Also provides analysis on per capita expenditure of tobacco in Turkey, by category, compared to the Eastern Europe and global markets.
• Taxation and Retail: It covers taxation landscape in the country and effects in the tobacco sector.
• Manufacturers and Brands: The report provides analysis on leading companies by category in 2021 and analyzes the market share.
• The Smoking Population: The report covers consumption of tobacco by gender in Turkey.
• Operating Constraints: The report cover the impact of policies and regulation on tobacco sector in Turkey.
• Prospects and Forecasts: The report covers forecast analysis of categories in the tobacco sector.
• Macroeconomic analysis: The report also provides an outlook on macroeconomic indicators in Turkey, with a detailed summary of the economy, labor market, and demographics.
• Exchange rates: Exchange rates used to convert local currency to US dollars are annual average floating exchange rates.
• Time period: The report provides sector value and volume data, including category and sector level data for the period 2016-2026. Distribution channel data is of 2021, and company data is included for 2021.

• Per capita expenditure of tobacco was lower in Turkey than the global and regional levels in 2021
• The per capita expenditure of cigarettes was lower than the global and regional level in 2021
• Convenience stores was the leading distribution channel in the cigarettes category, with a volume share of 44.3% in 2021
• Due to the high tobacco prevalence rate, the Turkish government has raised excise taxes on tobacco products in the country.
• Parliament, owned by Philip Morris International Inc, is the leading brand in the cigarettes category, in 2021

• Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
• Identify the areas of growth and opportunities, which will aid effective marketing planning.
• The differing growth rates in regional product sales drive fundamental shifts in the market.
• This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
• Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.