TrendSights Analysis 2024: Socio-Economic Change
Summary
Socio-Economic Change sits under the Demographics mega trend and encompasses how the varied socio-economic situations of different groups within society interact with products and services. This report considers the impact of the trend on each consumer sector, what factors drive the trend, the implications for different consumer groups, how brands can respond, and how the trend will evolve beyond 2024.
A consumer’s economic and social standing influences their purchase behavior. Changes in socio-economic situations can either be positive or negative, improving or diminishing purchasing power. Socio-Economic Change is becoming more nuanced, driving demand for greater personalization and more advanced aspirational purchasing, supported by a greater pace of innovation.
Scope
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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