Travel and Tourism (Tourist Boards) Sports Sponsorship Landscape - Analysing the Trends, Biggest Brands and Spenders, Deals, Product Category Breakdown and Case Studies

Travel and Tourism (Tourist Boards) Sports Sponsorship Landscape - Analysing the Trends, Biggest Brands and Spenders, Deals, Product Category Breakdown and Case Studies

Summary

A complete overview of the tourist board sector across the globe. The report includes market insight and sector and brand analysis. The brand’s largest deal is with Arsenal FC which is worth in total $56.19 million. Included in the deal is the right for Visit Rwanda to serve as the club’s sleeve sponsor until the end of the 2024/25 Premier League season. This national tourist board, now globally recognized has chosen to spend the vast majority of its sport sponsorship funds on two separate deals with Arsenal FC and Paris Saint-Germain FC. The largest deal in the United Kingdom is Visit Rwanda’s deal with Arsenal FC. Most tourist board deals in the United Kingdom are in soccer. There is currently a total of 61 active soccer partnership deals in place with high profile soccer teams. Soccer is estimated to receive $52.99 million more in sponsorship investment than the second placed sport, cricket. Tourist board companies have been able to strike deals with many iconic soccer teams especially in Europe with teams that include Liverpool FC, SSC Napoli and Bayern Munich. Fifteen tourist boards have managed to secure kit sponsorship deals with soccer teams ranging from short sponsorship to front of shirt sponsorship.

Key Highlights

A detailed overview of the tourist board sector globally. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Scope

• The report looks to offer a detailed insight into the tourist board sector across the globe. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.

Reasons to Buy

• For those wanting an in-depth analysis of how the tourist board sector has performed in the sports sponsorship industry, in the sense of both business and popularity.