Tourism Source Market Insight: Japan (2024)
Summary
This report provides a thorough insight into Japan's domestic and outbound tourism market. The report looks at the profiles of Japanese tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into Japan's outbound travel market.
Scope
- This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into Japan's outbound travel market.
- This report provides clear insight into developments in Japan's domestic and outbound tourism markets.
- The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
- The report explores the different profiles of Japanese tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
- The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.
- Overview
- Country Snapshot 2023
- At a glance: Japanese tourism in 2023
- Risk
- Main Findings
- Japan's Tourist Profile
- What types of holidays do Japanese travelers take?
- Insight into the Japanese traveler
- Domestic Tourism
- Domestic Flows
- Domestic Spending
- Domestic Destinations
- Outbound Tourism
- Outbound Flows
- Outbound Spending
- Main and Developing Destination Markets
- Where did Japanese tourists travel to in 2023?
- Main Destination Markets
- Developing Destination Markets
- Outlook
- Opportunities
- Challenges
- Appendix
Research Assistance
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