Tourism Source Market Insight: Germany (2024)

Tourism Source Market Insight: Germany (2024)

Summary

This report provides a thorough insight into Germany's domestic and outbound tourism market. The report looks at the profiles of German tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into Germany's outbound travel market.

Scope

  • This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into Germany's outbound travel market.
Reasons to Buy
  • This report provides clear insight into developments in Germany's domestic and outbound tourism markets.
  • The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
  • The report explores the different profiles of German tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
  • The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.


Overview
Country Snapshot 2023
At a glance: German tourism in 2023
Risk
Main Findings
Germany’s Tourist Profile
What types of holidays do German travelers take?
Insight into the German traveler
Domestic Tourism
Domestic Flows
Domestic Spending
Domestic Destinations
Outbound Tourism
Outbound Flows
Outbound Spending
Domestic Destinations
Outbound Tourism
Outbound Flows
Outbound Spending
Main and Developing Destination Markets
Where did German tourists travel to in 2023?
Main Destination Markets
Developing Destination Markets
Outlook
Opportunities
Challenges
Appendix

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