Tourism Desintation Market Insight - Western Europe (2024)

Tourism Desintation Market Insight - Western Europe (2024)

Summary

Analysis of destination markets, Tourism Potential, infrastructure, and attractions, as well as risks and opportunities in Western Europe. This report explores the types of travelers that visit the region as well as a SWOT analysis.

Key Highlights

Before COVID-19, inbound flows to Western Europe grew at a CAGR of 4.55% between 2015 and 2019, to reach 490.54 million international arrivals in 2019. As per GlobalData's traveler demands and flows database, this decreased to 164.40 million in 2020 due to the pandemic, before rebounding somewhat to 190.40 million in 2021.

Switzerland is expected to experience a significant increase in international arrivals, with a compound annual growth rate of 8.20% between 2023 and 2028. This growth is anticipated to result in a total of 20.4 million international arrivals in 2028.

Western Europe enjoys a relative advantage in certain aspects, such as political stability and legal frameworks. However, environmental concerns, social risks, and the need for technological advancements require attention.

GlobalData's consumer survey respondents indicate that city breaks are particularly popular among individuals aged 35 to 55. It is observed that the current generation tends to have a higher income compared to millennials and the Gen Z population.

Scope

This report is part of GlobalData's Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case the Western Europe.

Reasons to Buy

Obtain a clear and detailed insight into new developments in Western European countries.

Use data and analysis to explore trends related to international arrivals and spending, tourism segments as well as construction, foreign direct investments (FDI), airlines and hotel developments.

Gain a better understanding of the opportunities in the market, as well as the risks, to support better business decisions.