Thematic Intelligence: Sugar Reduction in Consumer

Thematic Intelligence: Sugar Reduction in Consumer Summary Sugar reduction is a strategy to reformulate food and non-alcoholic beverage products that are considered to have an unhealthy amount of ingredients. Leading food and drink brands are working with government bodies and third-party organizations to offer product solutions that provide nutritional benefits and under the suggested daily dosage. Nutrition based initiatives are primarily driven by concerns that high consumption of sugar leads to health challenges, such as obesity, heart disease, and diabetes. The content of sugar also impacts decision-making for consumers during their shopping, as many continue to seek products with low sugar content. Consumer demand for healthier, better-for-you products drives the sugar reduction theme. Over a third of shoppers globally find low-sugar and sugarfree products an essential aspect of their product decision-making. In response, food and beverage brands have set objectives to increase low sugar offerings by incorporating high-intensity sweeteners in formulations. Scope - In the long-term, the growth of the sugar reduction theme will rely on investment in technology that will increase the quality of sweeteners and make operation costs more affordable. - Brand leaders have shown trials in AI-driven systems to ease sweetener extraction methods and to discover optimized sweetener pairing to minimize changes in taste and texture. - The future of the theme will also rely on government restrictions on sugar content. If regulation on sugar becomes stricter, brands will have to depend on heavier investment in alternative ingredients to avoid government charges. Reasons to Buy - Gain insight into the latest plant-based diet trends in FMCG and who are the leading companies in the theme. - Identify emerging formulation strategies to help better position your company. - Discover how rapid enforced changes over the past year will influence consumer reactions.