Thematic Intelligence: Sharing Economy in Travel and Tourism (2024)

Thematic Intelligence: Sharing Economy in Travel and Tourism (2024) Summary This thematic research report takes an in-depth look at the theme of the sharing economy and the impact it has on the travel and tourism industry. This report analyzes the players impacted by this theme alongside the contributing trends, negative destination trends, unintended opportunities, and trends that have emerged as a result of the sharing economy. It then dives deep into an industry analysis, presenting several real-life case studies looking at how destinations and companies have responded to the impact of this theme on their operations. Recommendations are then offered for the travel sector, alongside a description of companies mentioned throughout. This report focus is on the sharing economy. This thematic report provides an overview of the impact the sharing economy has on the travel sector and seeks to understand some of the contributory factors. The key trends within this theme are split into three categories: technology trends, macroeconomic trends, and regulatory trends. Several case studies are included to analyze the multiple ways countries and companies have responded to the impact of this theme’s growth and what they are doing to grow with this theme. Key Highlights - The sharing economy has become an integral part of the travel industry’s evolving supply chain. The online travel boom and revolutionary technological developments in smartphones have been key contributors to its growth. - The sharing economy involves the exchange of "idle" assets (e.g., cars, rooms, offices) and resources (e.g., labor) in both a local and a global context. This has most acutely been seen in the tourism space with home-sharing sites like Airbnb and HomeAway, which have revolutionized existing market models. The industry must be conscious of these disruptors and learn from them while holding true to their brand values to avoid alienating loyal customers. - Over the past few years, the sharing economy has grown rapidly, driven by increased urbanization, technological advancements, greater familiarity with peer-to-peer (P2P) sharing, fewer entry barriers, consumer price sensitivity, and some platforms' environmental benefits. Moreover, high mobile penetration and the increasingly important position of Millennials and Generation Z in the global economy—alongside increased demand for shared assets—have paved the way for new business opportunities and additional revenue streams for individuals and businesses. Scope - This thematic report provides an overview of the impact the sharing economy has on the travel sector and seeks to understand some of the contributory factors. The key trends within this theme are split into three categories: consumer trends, enterprise trends, and industry trends. Several case studies are included to analyze the multiple ways countries and companies have responded to the impact of this theme’s growth and what they are doing to grow with this theme. Reasons to Buy - Understand the current sharing economy trends within the travel landscape today and how these will escalate in the near future. Assess how travel and tourism companies such as tour operators, OTAs and DMOs are utilizing the sharing economy to drive revenues. - Acknowledge the potential pitfalls of using the sharing economy by understanding the social, cultural, and environmental effects on the destination. - Discover recommendations for businesses involved in the sharing economy. GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. - All across the travel and tourism supply chain, now have an opportunity to capitalize on the sharing economy, and there are notable examples of this. Therefore, all should buy this report to fully understand how this theme will continue to be a key theme in the future travel landscape.


Executive Summary
Players
Thematic Briefing
What is the sharing economy?
How does the sharing economy work?
The benefits and drawbacks of the sharing economy
Trends
Technology trends
Macroeconomic trends
Regulatory trends
Industry Analysis
Market size and growth forecasts
The geography of the sharing economy
Market size and growth forecasts in the travel & tourism industry
Impacts
Increased competition
Cultural exchange
The democratization of travel
The reduced need for new infrastructure
Community engagement
Challenges
A lack of regulation
The impact on traditional businesses
Community disruption
A lack of professional standards
Exploitation risks
Recommendations
Develop clear regulations
Enhance screening and verification
Promote local benefits
Support sustainable practices
Minimize overtourism
Case studies
Getaround
Hipcamp
BlaBlaCar
TrustedHousesitters
ToursByLocals
Timeline
Signals
M&A trends
Venture financing trends
Company filing trends
Hiring trends
Social media trends
Artificial intelligence
Camping
Walkability
Value Chain
Shared assets and services
Infrastructure
Cloud infrastructure
Data management
Sharing economy platforms
Shared mobility
Shared property
Shared consumer goods
Shared equipment
Shared financial services
Shared education services
Shared professional services
Companies
Public companies
Private companies
Travel & tourism companies
Sector Scorecards
Lodging sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Rail and road transport sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
GlobalData reports
Our Thematic Research Methodology
About GlobalData
Contact Us
List of Tables
Table 1: Technology trends
Table 2: Macroeconomic trends
Table 3: Regulatory trends
Table 4: M&A trends
Table 5: Venture financing trends
Table 6: Public companies
Table 7: Private companies
Table 8: Travel & tourism companies
Table 9: Glossary
Table 10: GlobalData reports
List of Figures
Figure 1: Who are the leading players in the sharing economy theme?
Figure 2: The sharing economy model
Figure 3: Which of the following did you use the last time you booked a holiday?
Figure 4: The sharing economy story
Figure 5: Neither the volume nor value of venture financing deals has returned to pre-pandemic levels
Figure 6: Lyft had the most mentions of the sharing economy in corporate filings
Figure 7: The number of sharing economy mentions per year peaked at over 1,000 mentions in 2019
Figure 8: Active and posted sharing economy jobs peaked in February 2022
Figure 9: The number of sharing economy job postings in travel and tourism grew steadily until a decline in 2023
Figure 10: This trendline chart shows the daily number of contributors and the number of discussions surrounding the theme of the sharing economy
Figure 11: The sharing economy value chain
Figure 12: Shared assets and services
Figure 13: The sharing economy value chain – platforms layer - Shared mobility: leaders and challengers
Figure 14: The sharing economy value chain – platforms layer - Shared property: leaders and challengers
Figure 15: The sharing economy value chain – platforms layer - Shared consumer goods: leaders and challengers
Figure 16: The sharing economy value chain – platforms layer - Shared equipment: leaders and challengers
Figure 17: The sharing economy value chain – platforms layer - Shared financial services: leaders and challengers
Figure 18: The sharing economy value chain – platforms layer - Shared education services: leaders and challengers
Figure 19: The sharing economy value chain – platforms layer - Shared professional services: leaders and challengers
Figure 20: Who does what in the lodging space?
Figure 21: Thematic screen - Lodging sector scorecard
Figure 22: Valuation screen - Lodging sector scorecard
Figure 23: Risk screen - Lodging sector scorecard
Figure 24: Who does what in the rail and road transport space?
Figure 25: Thematic screen - Rail and road transport sector scorecard
Figure 26: Valuation screen - Rail and road transport sector scorecard
Figure 27: Risk screen - Rail and road transport sector scorecard
Figure 28: Our five-step approach for generating a sector scorecard

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings