Thematic Intelligence - Cloud Computing in Travel and Tourism (2024)

Thematic Intelligence - Cloud Computing in Travel and Tourism (2024)

Summary

This thematic research report takes an in-depth look at the theme of cloud computing and the impact it has on the travel and tourism industry. This report analyzes the players impacted by this theme alongside the contributing trends, negative destination trends, unintended opportunities, and trends that have emerged as a result of cloud computing. It then dives deep into an industry analysis, presenting several real-life case studies looking at how destinations and companies have responded to the impact of this theme on their operations. Recommendations are then offered for the travel sector, alongside a description of companies mentioned throughout. This report focus is on cloud computing.

The key trends within this theme are split into three categories: technology trends, macroeconomic trends, and regulatory trends. Several case studies are included to analyze the multiple ways countries and companies have responded to the impact of this theme’s growth and what they are doing to grow with this theme.

Key Highlights

The travel and tourism industry has undergone a sea change in the last 10 to 15 years, moving away from brick-and-mortar travel agents towards online travel. As a result, GlobalData predicts that the total online travel sales will reach just over half a trillion dollars by 2027.

Cloud technologies are the bedrock enabling this change. Investment in the cloud technology stack depends on company size and business requirements. Small and medium-sized travel companies tend to invest in software as a service (SaaS) solutions, which provide out-of-the-box scalable applications. Larger travel companies invest in infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS) from public cloud providers, providing the operational benefits of the cloud and the freedom to build tailored solutions.

Geopolitical disruptions, dynamic pricing, and personalization require companies to invest in new technologies. Companies with strong cloud architectures can adapt to changing circumstances seamlessly, scaling back operations when demand is low and developing new products quickly for new market opportunities. All companies should invest in cloud solutions to prepare for future disruptive threats.

Scope

This thematic report provides an overview of the impact cloud computing has on the travel sector and seeks to understand some of the contributory factors. The key trends within this theme are split into three categories: consumer trends, enterprise trends, and industry trends. Several case studies are included to analyze the multiple ways countries and companies have responded to the impact of this theme’s growth and what they are doing to grow with this theme.

Reasons to Buy

Understand the current cloud computing trends within the travel landscape today and how these will escalate in the near future. Assess how travel and tourism companies such as tour operators, OTAs and DMOs are utilizing cloud computing to drive revenues.
Acknowledge the potential pitfalls of using cloud computing by understanding the social, cultural, and environmental effects on the destination. Discover recommendations for businesses involved in cloud computing.
GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.
All across the travel and tourism supply chain, now have an opportunity to capitalize on cloud computing, and there are notable examples of this. Therefore, all should buy this report to fully understand how this theme will continue to be a key theme in the future travel landscape.