Thematic Intelligence: Clean Label in Consumer Goods
Summary
This report focuses on how the pursuit of clean label credentials by consumer goods companies is changing the industry as a whole.
The clean label theme can be understood as an easier-to-understand, more consumer-friendly label with products comprised of natural ingredients and fewer additives and artificial chemicals, as well as sustainable and ethical sourcing and production. The parameters of what constitutes a clean label product are subjective and there is no legal definition, meaning that brands must interpret what the most important attributes are for their specific products, in line with consumer expectations. In food and beverages especially, this requires the prioritization of health attributes such as sugar and fat reduction, whereas ethical attributes such as cruelty-free are more important to the personal care sector. Across all sectors, the concept of natural, unprocessed, and/or organically produced ingredients is also a common identifier of a clean label product.
Scope
- Reducing processed fats and sugar content is a key clean label initiative, as is the replacement of artificial ingredients with natural alternatives.
- Developments in AI are unlocking new possibilities in ingredient discovery. From a clean label point of view, AI’s maturing utility in ingredient discovery could enable consumer goods companies to minimize the number of ingredients used in products, replace artificial and animal-derived ingredients with plant-based alternatives, and reduce resource consumption.
- Blockchain is also being used to improve supply chain transparency, which can support ethical sourcing claims.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
- Executive Summary
- Players
- Thematic Briefing
- Key stakeholders and processes within the clean label theme
- Consumer motivations for clean label
- Priority sectors in clean label
- The importance of product claims in clean label
- Trends
- Technology trends
- Macroeconomic trends
- Regulatory trends
- Industry trends
- Industry Analysis
- Market size and growth forecasts
- Case studies
- AI is revolutionizing ingredient discovery
- Brands are turning to blockchain to improve supply chain transparency
- Brands must balance their clean label ambitions with taste requirements
- PepsiCo cuts sugar in classic cola beverage by 57%
- Natural preservatives hitting the EU market
- Timeline
- Signals
- M&A trends
- Venture financing trends
- Value Chain
- Supplier and manufacturer
- Consumer drivers
- Health & wellness
- Comfort and uncertainty
- Sustainability & ethics
- Sub-trends
- Trust and transparency
- Simplicity
- Moderation and avoidance
- Fresh and natural
- Ethical consumption
- Environmental responsibility
- Companies
- Leading clean label adopters in consumer
- Relevant tech vendors
- Sector Scorecard
- Consumer goods sector scorecard
- Who's who
- Thematic screen
- Valuation screen
- Risk screen
- Glossary
- Further Reading
- GlobalData reports
- Our Thematic Research Methodology
- About GlobalData
- Contact Us
- List of Tables
- Table 1: Technology trends
- Table 2: Macroeconomic trends
- Table 3: Regulatory trends
- Table 4: Industry trends
- Table 5: Key M&A transactions within the clean label theme since 2019
- Table 6: Key venture financing deals associated with the clean label theme since January 2021
- Table 7: Leading clean label adopters in consumer
- Table 8: Relevant tech vendors
- Table 9: Glossary
- Table 10: GlobalData reports
- List of Figures
- Figure 1: Who are the leading players in the clean label theme, and where do they sit in the value chain?
- Figure 2: Regulations and accreditations are beneficial to every stage of a product's supply chain
- Figure 3: Health and wellness is the most dominant mega-trend influencing spending choices
- Figure 4: Children's products that fail to leverage clean label trends are unlikely to be successful
- Figure 5: Consumers are most influenced by health claims on product packaging
- Figure 6: Food and beverage ingredients are scrutinized by consumers the most
- Figure 7: Natural ingredients are valued most highly in the food and drinks industries
- Figure 8: Between 2022 and 2027, food leads in absolute sales value growth, while alcoholic beverages and non-alcoholic beverages are forecast to experience the greatest CAGRs
- Figure 9: The clean story
- Figure 10: Clean label-related mergers and acquisitions are few and far between
- Figure 11: There is relatively little venturefinance activity focused on the clean label theme
- Figure 12: The clean label value chain
- Figure 13: The clean label value chain - Consumer drivers
- Figure 14: Who does what in the consumer goods space?
- Figure 15: Thematic screen
- Figure 16: Valuation screen
- Figure 17: Risk screen
- Figure 18: Our five-step approach for generating a sector scorecard
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