Thematic Analysis 2024: Data Analytics in Consumer Goods

Thematic Analysis 2024: Data Analytics in Consumer Goods

Summary

This report explores how data analytics extracts value from big data, as well as how AI is revolutionizing data analytics, with an angle on how data analytics is enhancing consumer goods operations.

GlobalData estimates the total data analytics market will be worth $184.5 billion in 2027, implying a 12.85% compound annual growth rate between 2022 and 2027. The recent emergence of generative AI has led data analytics vendors to embed those AI capabilities in their platforms to democratize access to data science capabilities. FMCG players are streamlining their value chains in various ways, including the use of platforms, partnerships and co-creation activities, AI-powered data personalization, and simulation modelling and analytics.

Scope

• Future growth in the data analytics market will be driven by the growth in data volumes and enterprise adoption.
• Asia Pacific and North America are the leading data analytics markets, and however GlobalData expects the latter and Europe to lose future market share to Asia Pacific.
• Unilever, Beiersdorf, Starbucks, AB InBev, and Nestle are some of the leading consumer goods brands for effective use of data analytics.

Reasons to Buy

• Gain insight into the latest data analytics trends in the consumer goods industry.
• Identify how consumer goods companies are adopting data analytics in their business strategies.
• Uncover the consumer goods companies excelling in data analytics adoption with GlobalData’s thematic scorecard. Understand competitor activity and positioning in the data analytics theme with extensive coverage of leading companies’ activity.