Thailand Spirits Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026

Thailand Spirits Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026

Summary

GlobalData’s Country Profile report on the spirits in Thailand provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Thai spirits sector was led by specialty spirits category in value terms, and is also forecast to be the leading volume category. However, the flavored alcoholic beverages category is forecast to register fastest value and volume growth a during 2021-2026. Food & drinks specialists is the leading channel for distribution in the Thai spirits sector in the country. Thai Beverage plc, Siam Winery, and Bacardi Ltd are the leading players in the Thai spirits sector.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2016-2026
  • Category coverage: Value and growth analysis for brandy, flavored alcoholic beverages, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, “dollar stores”, variety stores & general merchandise retailers, vending machines, drug stores & pharmacies, health & beauty stores and other general retailers.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, and rigid metal; pack type for: bottle, can, closure type for: screw top, and stopper, primary outer types for: carton - folding.
Scope
  • Per capita consumption and expenditure rates of spirits in Thai was higher than both the global and regional levels in 2021
  • The per capita consumption of specialty spirits was higher than that of other spirits categories in Thailand, in 2021
  • Food & drinks specialists accounted for a volume share of 78.4% in the distribution of the specialty spirits category in 2021
  • Vodka was the most consolidated category in 2021, with the top three companies accounting for 91.8% value share
Reasons to Buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.


Report scope
Executive summary
Part 1: Market Environment
Value and volume share of Thailand in the global and Asia-Pacific markets
Growth analysis of Thailand compared to other leading countries in the Asia-Pacific market
PCC and PCE of Thailand compared to global and Asia-Pacific market
Part 2: Sector Deep Dive
Thailand spirits sector snapshot
Market size analysis
Cross-category comparison - value growth analysis and category winners and losers
Cross-category comparison - volume growth analysis and category winners and losers
Part 3: Category Deep Dive
Per capita consumption analysis by category
Market size analysis - category: Brandy
Segment-level analysis (in value terms) - Brandy
Segment-level analysis (in volume terms) - Brandy
Market size analysis - category: Flavored alcoholic beverages
Segment-level analysis (in value terms) - Flavored alcoholic beverages
Segment-level analysis (in volume terms) - Flavored alcoholic beverages
Market size analysis - category: Gin & genever
Market size analysis - category: Liqueurs
Segment-level analysis (in value terms) -Liqueurs
Segment-level analysis (in volume terms) - Liqueurs
Market size analysis - category: Rum
Segment-level analysis (in value terms) - Rum
Segment-level analysis (in volume terms) - Rum
Market size analysis - category: Specialty spirits
Segment-level analysis (in value terms) - Specialty spirits
Segment-level analysis (in volume terms) - Specialty spirits
Market size analysis - category: Tequila & mezcal
Market size analysis - category: Vodka
Segment-level analysis (in value terms) - Vodka
Segment-level analysis (in volume terms) - Vodka
Market size analysis - category: Whiskey
Segment-level analysis (in value terms) - Whiskey
Segment-level analysis (in volume terms) - Whiskey
Part 4: Distribution Analysis
Channel share analysis
Part 5: Competitive Environment
Leading companies volume share
Brand share analysis of top five companies
Brand share analysis of top five companies by category
Degree of consolidation/fragmentation by category
Part 6: Packaging Analysis
Pack material growth analysis
Pack type growth analysis
Closure type growth analysis
Primary outer type growth analysis
Part 7: Consumergraphics
Demographic analysis
Part 8: Macroeconomic Analysis
GDP growth and inflation
Population growth
Labor market trend
Economic summary, labor market trends, and demographic trends
Thailand’s standing in Global Country Risk Index (GCRI) Q4 2021
Thailand risk analysis - compared to global and Asia-Pacific markets
Methodology
Definitions
Appendix
List of Tables
Leading value categories
Fastest-growing segments (value), 2021
Cross-category comparison - by value (2016-2026)
Cross-category comparison - by volume (2016-2026)
Per capita consumption (by category), Thailand compared to Asia-Pacific and global levels (in liters), 2021
Brandy - value analysis by segment, 2016-2026
Brandy - volume analysis by segment, 2016-2026
Flavored alcoholic beverages - value analysis by segment, 2016-2026
Flavored alcoholic beverages - volume analysis by segment, 2016-2026
Liqueurs - value analysis by segment, 2016-2026
Liqueurs- volume analysis by segment, 2016-2026
Rum - value analysis by segment, 2016-2026
Rum - volume analysis by segment, 2016-2026
Specialty spirits - value analysis by segment, 2016-2026
Specialty spirits - volume analysis by segment, 2016-2026
Vodka - value analysis by segment, 2016-2026
Vodka - volume analysis by segment, 2016-2026
Whiskey - value analysis by segment, 2016-2026
Whiskey - volume analysis by segment, 2016-2026
Change in distribution share, 2016-2021
Top five companies share by brand (in volume terms) in the spirits sector, 2021
Brand shares of top five companies (in volume terms) by category, 2021
Performance overview (score: 1-100)
Category data, by segment
Category data, by on-trade and off-trade
Per capita consumption (in liters), 2016-2026
Per capita expenditure ($), 2016-2026
Spirits distribution in Thailand - by category (THB million), 2021
Brand share (in value and volume terms) in the spirits sector, 2021
Brand share (in value and volume terms) in the spirits sector, by category, 2021
Pack material (in million pack units), 2016-2026
Pack materials by category (in million pack units), 2021
Pack type (in million pack units), 2016-2026
Pack types by category (in million pack units), 2021
Closure type (in million pack units), 2016-2026
Closure types by category (in million pack units), 2021
Primary outer type (in million pack units), 2016-2026
Primary outer types by category (in million pack units), 2021
Real GDP and annual growth (%), 2018-2026
Nominal GDP and annual growth (%), 2018-2026
Employed people and unemployment rate (%), 2018-2026
Nominal household final consumption expenditure and annual growth (%), 2018-2026
Population and annual growth (%), 2018-2026
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2016-2026
List of Figures
Value and volume share of Thailand in the global and Asia-Pacific spirits sector, 2021-2026
Thailand compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Thailand, Asia-Pacific, and global, 2016-2026
PCE comparison - Thailand, Asia-Pacific, and global, 2016-2026
Market size and growth analysis by value and volume, spirits sector, 2016-2026
Cross-category comparison - value growth analysis and category winners and losers
Cross-category comparison - volume growth analysis and category winners and losers
Market size and growth analysis by value and volume, brandy category, 2016-2026
Market size and growth analysis by value and volume, flavored alcoholic beverages category, 2016-2026
Market size and growth analysis by value and volume, gin & genever category, 2016-2026
Market size and growth analysis by value and volume, liqueurs category, 2016-2026
Market size and growth analysis by value and volume, rum category, 2016-2026
Market size and growth analysis by value and volume, specialty spirits category, 2016-2026
Market size and growth analysis by value and volume, tequila & mezcal category, 2016-2026
Market size and growth analysis by value and volume, vodka category, 2016-2026
Market size and growth analysis by value and volume, whiskey category, 2016-2026
Share of key distribution channels (in volume terms) - spirits, 2021
Key distribution channel share by category (in volume terms), 2021
Leading companies (in volume terms) in the spirits sector, 2021
Category-Level Consolidation/Fragmentation (in volume Terms) - spirits, 2021
Key pack materials in the Thai spirits sector, percentage share of pack units, 2021
Annual growth rate by key pack material, 2016-2026
Use of pack material by category (in pack units), 2021
Key pack types in the Thai spirits sector, percentage share of pack units, 2021
Annual growth rate by key pack type, 2016-2026
Use of pack type by category (in pack units), 2021
Key closure types in the Thai spirits sector, percentage share of pack units, 2021
Annual growth rate by key closure type, 2016-2026
Use of closure type by category (in pack units), 2021
Key primary outer types in the Thai spirits sector, percentage share of pack units, 2021
Annual growth rate by key primary outer type, 2016-2026
Use of primary outer type by category (in pack units), 2021
Demographic analysis
Real GDP (THB billion) and annual growth (%)
Nominal GDP (THB billion) and annual growth (%)
Nominal household final consumption expenditure growth (%) in THB terms
Population (million) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (million) and unemployment rate (%)
Economic summary, labor market trends, and demographic trends
Five lowest-risk nations in GCRI Q4 2021
Five highest-risk nations in GCRI Q4 2021
Thailand’s performance in country risk analysis in comparison to Asia-Pacific and the world
List of 106 countries analyzed to identify the high-potential countries in different regions

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