Thailand Meat - Market Assessment and Forecasts to 2028

Thailand Meat - Market Assessment and Forecasts to 2028


Summary

The Thai meat sector is expected to grow from THB168.3 billion ($4,834.6 million) in 2023 to TBH192.8 billion ($5.688.1 million) in 2028, growing at a CAGR of 2.8%. In volume terms, the sector is expected to grow from 658.6 million kg in 2023 to 704.2 million kg in 2028, growing at a CAGR of 1.3%. Fresh meat (counter) was the largest category in both value and volume, while ambient meat is forecast to register the fastest value growth, followed by cooked meats - packaged. Among distribution channels, food and drink specialists was the largest distribution channel. Flexible packaging is the most used pack material in the Thai meat sector, followed by rigid plastics, and rigid metal. Key players driving the market include Betagro Co., Ltd, Charoen Pokphand Group, and Saha Farms Company.

Scope
  • The per capita consumption of fresh meat (counter) was higher in the Thailand compared to other meat categories in 2023
  • Food & drinks specialists was the leading distribution channel in the Thai meat sector, with a value share of 72% in 2023
  • Flexible packaging accounted for a share of 48.7% in 2023
Reasons to Buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.


Report Scope
Executive Summary
Market Environment
Value and Volume Share of in the Global and Asia-Pacific Markets
Growth Analysis of Thailand Compared to Other Leading Countries in the Asia-Pacific Market
PCC and PCE of Thailand Compared to the Global and Asia-Pacific Markets
Sector Deep Dive
Thailand Meat Sector Snapshot
Market Size Analysis
Cross-Category Comparison - Value Growth Analysis and Category Winners and Losers
Cross-Category Comparison - Volume Growth Analysis and Category Winners and Losers
Category Deep Dive
Per Capita Consumption Analysis by Category
Market Size Analysis - Category: Ambient Meat
Segment-level Analysis (In Value Terms) - Ambient Meat
Segment-level Analysis (In Volume Terms) - Ambient Meat
Market Size Analysis - Category: Chilled Raw Packaged Meat - Processed
Segment-level Analysis (In Value Terms) - Chilled Raw Packaged Meat - Processed
Segment-level Analysis (In Volume Terms) - Chilled Raw Packaged Meat - Processed
Market Size Analysis - Category: Chilled Raw Packaged Meat - Whole Cuts
Segment-level Analysis (In Value Terms) - Chilled Raw Packaged Meat - Whole Cuts
Segment-level Analysis (In Volume Terms) - Chilled Raw Packaged Meat - Whole Cuts
Market Size Analysis - Category: Cooked Meats - Counter
Market Size Analysis - Category: Cooked Meats - Packaged
Segment-level Analysis (In Value Terms) - Cooked Meats - Packaged
Segment-level Analysis (In Volume Terms) - Cooked Meats - Packaged
Market Size Analysis - Category: Fresh Meat (Counter)
Segment-level Analysis (In Value Terms) - Fresh Meat (Counter)
Segment-level Analysis (In Volume Terms) - Fresh Meat (Counter)
Market Size Analysis - Category: Frozen Meat
Segment-level Analysis (In Value Terms) - Frozen Meat
Segment-level Analysis (In Volume Terms) - Frozen Meat
Distribution Analysis
Channel Share Analysis
Competitive Environment
Leading Companies - Value and Volume Shares
Brand Share Analysis of Top Five Companies
Brand Share Analysis of Top Five Companies by Category
Private Label Share Analysis by Category
Growth of Private Labels Compared to Branded Products
Degree of Consolidation/Fragmentation by Category
Health & Wellness Analysis
Health & wellness analysis by category
Health & wellness analysis by product attributes
Health & wellness analysis by consumer benefits
Cross category comparison- products with H&W Vs. non H&W claims
Packaging Analysis
Pack Material Growth Analysis
Pack Type Growth Analysis
Closure Type Growth Analysis
Primary Outer Type Growth Analysis
Consumergraphics
Demographic Analysis
Macroeconomic Analysis
GDP Growth and Inflation
Population Growth
Labor Market Trend
Economic Summary, Labor Market Trends, and Demographic Trends
Thailand Risk Index (GCRI) 2023
Thailand Risk Analysis - Compared to Global and Asia-Pacific Markets
Methodology
Definitions
Appendix
List of Tables
Leading Value Categories
Leading Categories (Volume), 2023
Cross-Category Comparison - By Value (2018-2028)
Cross-Category Comparison - By Volume (2018-2028)
Per Capita Consumption (by Category), Thailand Compared to Asia-Pacific and Global Levels (in Units), 2023
Segment-Level Analysis (in Value Terms) - Ambient meat
Segment-Level Analysis (in Volume Terms) - Ambient meat
Segment-Level Analysis (in Value Terms) - Chilled raw packaged meat - processed
Segment-Level Analysis (in Volume Terms) - Chilled raw packaged meat - processed
Segment-Level Analysis (in Value Terms) - Chilled raw packaged meat - whole cuts
Segment-Level Analysis (in Volume Terms) - Chilled raw packaged meat - whole cuts
Segment-Level Analysis (in Value Terms) - Cooked meats - packaged
Segment-Level Analysis (in Volume Terms) - Cooked meats - packaged
Segment-Level Analysis (in Value Terms) - Fresh meat (counter)
Segment-Level Analysis (in Volume Terms) - Fresh meat (counter)
Segment-Level Analysis (in Value Terms) - Fresh meat (counter)
Segment-Level Analysis (in Volume Terms) - Fresh meat (counter)
Change in Distribution Share, 2018-23
Top Five Companies Share By Brand (in Value and Volume Terms) in the meat Sector, 2023
Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2023
Category comparison - with H&W claims and non-H&W claims, 2018-23
Use of primary type by category (in pack units), 2023
Performance Overview (Score: 1-100)
Category Data, By Segment
Per Capita Consumption (in Units), 2018-28
Per Capita Expenditure ($), 2018-2028
Meat sales Distribution in Thailand - By Category (THB Million), 2023
Brand Share (in Value and Volume Terms) in the meat Sector, 2023
Brand Share (in Value and Volume Terms) in the meat Sector, By Category, 2023
Key health & wellness product attributes driving sales in Thailand ($ million), 2018-23
Key health & wellness consumer benefits driving sales in Thailand ($ million), 2018-23
Pack Material (in Million Pack Units), 2018-28
Pack Materials by Category (in Million Pack Units), 2023
Pack Type (in Million Pack Units), 2018-2028
Pack Types by Category (in Million Pack Units), 2023
Closure Type (in Million Pack Units), 2018-2028
Closure Types by Category (in Million Pack Units), 2023
Primary Outer Type (in Million Pack Units), 2018-2028
Primary Outer Types by Category (in Million Pack Units), 2023
Real GDP and Annual Growth (%), 2020-28
Nominal GDP and Annual Growth (%), 2020-28
Consumer Price Inflation (%), 2020-28
Employed People and Unemployment Rate (%), 2020-28
Nominal Household Final Consumption Expenditure and Annual Growth (%), 2020-28
Population and Annual Growth (%), 2020-28
Population by Age Group (%)
Population by Gender (%)
Population by Rural-Urban Split (%)
List of Figures
Value and Volume Shares of Thailand in the Global and Asia-Pacific meat Sector, 2023 -28
Thailand Compared to the Other Top Countries in Terms of Market Share, Growth, and the Competitive Landscape
PCC Comparison - Thailand, Asia-Pacific, and Global, 2018-28
PCE Comparison - Thailand, Asia-Pacific, and Global, 2018-28
Market Size and Growth Analysis by Value and Volume, meat Sector, 2018-28
Cross-Category Comparison - Value Growth Analysis and Category Winners and Losers
Cross-Category Comparison - Volume Growth Analysis and Category Winners and Losers
Market Size and Growth Analysis by Value and Volume, Ambient meat Category, 2018-28
Market Size and Growth Analysis by Value and Volume, Chilled raw packaged meat - processed, 2018-28
Market Size and Growth Analysis by Value and Volume, Chilled raw packaged meat - whole cuts Category, 2018-28
Market Size and Growth Analysis by Value and Volume, Cooked meats - counter Category, 2018-28
Market Size and Growth Analysis by Value and Volume, Cooked meats - packaged, Category, 2018-28
Market Size and Growth Analysis by Value and Volume, Fresh meat (counter), Category, 2018-28
Market Size and Growth Analysis by Value and Volume, Fresh meat (counter), Category, 2018-28
Share of Key Distribution Channels (in Value Terms) - meat, 2023
Key Distribution Channel Share by Category (in Value Terms), 2023
Leading Companies (in Value and Volume Terms) in the meat Sector, 2023
Private Label Penetration by Category (in Value Terms), 2023
Growth Analysis, Private Label and Brands, 2018-2028
Category-Wise Consolidation/Fragmentation (in Value Terms) - meat , 2023
Prominence of health & wellness claims by category, $ million, 2018-23
Contribution of health & wellness by product attributes, $ million, 2018-23
Contribution of health & wellness by consumer benefits, $ million, 2018-23
Key Pack Materials in the Thai meat Sector by Percentage Share of Pack Units, 2023
Annual Growth Rate by Key Pack Material, 2018-28
Use of Pack Material by Category (in Pack Units), 2023
Key Pack Types in the Thai meat Sector by Percentage Share of Pack Units, 2023
Annual Growth Rate by Key Pack Type, 2018-28
Use of Pack Type by Category (in Pack Units), 2023
Key Closure Types in Thailand Meat Sector by Percentage Share of Pack Units, 2023
Annual Growth Rate by Key Closure Type, 2018-28
Use of Closure Type by Category (in Pack Units), 2023
Key Primary Outer Types in Thailand Meat Sector by Percentage Share of Pack Units, 2023
Annual Growth Rate by Key Primary Outer Type, 2018-28
Use of primary type by category (in pack units), 2023
Volume Growth Analysis of Four Cities (Million kg), 2017-23
Demographic Analysis
Real GDP (THB Billion) and Annual Growth (%)
Nominal GDP (THB Billion) and Annual Growth (%)
Consumer Price Inflation (%)
Nominal Household Final Consumption Expenditure Growth (%) in THB Terms
Population (Million) and Annual Growth (%)
Population by Age Group (%)
Population by Gender (%)
Population by Rural-Urban Split (%)
Employed People (Million) and Unemployment Rate (%)
Economic Summary, Labor Market Trends, and Demographic Trends
Five Lowest-Risk Nations in GCRI Q4 2023
Five Highest-Risk Nations in GCRI Q4 2023
Thailand's Performance in Country Risk Analysis in Comparison to Asia-Pacific and the World
List of 108 Countries Analyzed to Identify the High-Potential Countries in Different Regions

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