Thailand Haircare Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026

Thailand Haircare Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026

Summary

GlobalData’s Country Profile report on the haircare sector in Thailand provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Thai haircare sector is led by the shampoo category in value terms in 2021 and the category is also forecast to register the fastest value growth during 2021-2026. Hypermarkets & supermarkets is the leading channel in distribution of haircare products in the country. Henkel AG & Co. KGaA, L'Oreal S.A., and KKR & Co.LP., are the leading companies in the thai haircare sector. Rigid plastics is the most commonly used pack material in the sector.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2016-2026
  • Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, paper & board, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, carton-folding, stand up pouch and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off, twist off, sports cap and other closure types, primary outer types for: carton - folding, blister pack, sleeve and shrink wrap.
Scope
  • Per capita expenditure of Haircare was higher in Thailand than both the global and regional levels in 2021
  • The per capita consumption of shampoo was higher in Thailand than other Haircare categories in 2021
  • Hypermarkets & supermarkets was the leading distribution channel in the Thai Haircare sector, with a value share of 29.3% in 2021
  • Private labels are growing at a higher CAGR than brands in the Thai Haircare
  • Conditioner was the most consolidated category, with the top three companies accounting for a 90.4% value share in 2021
Reasons to Buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.


Report Scope
Executive Summary
Part 1:Market Environment
Value and Volume Share of Thailand in the Global and Asia-pacific Markets
Growth Analysis of Thailand Compared to Other Leading Countries in the Asia-pacific Market
PCC and PCE of Thailand Compared to the Global and Asia-pacific Markets
Part 2: Sector Deep Dive
Thailand Haircare Sector Snapshot
Market Size Analysis
Cross-Category Comparison -Value Growth Analysis and Category Winners and Losers
Cross-Category Comparison -Volume Growth Analysis and Category Winners and Losers
Part 3: Category Deep Dive
Per Capita Consumption Analysis by Category
Market Size Analysis-Category: Conditioner
Segment-Level Analysis (in Value Terms) -Conditioner
Segment-Level Analysis (in Volume Terms) -Conditioner
Market Size Analysis-Category: Hair Colorants
Segment-Level Analysis (in Value Terms) -Hair Colorants
Segment-Level Analysis (in Volume Terms) -Hair Colorants
Market Size Analysis-Category: Hair Loss Treatments
Market Size Analysis-Category: Perms & Relaxers
Segment-Level Analysis (in Value Terms) -Perms & Relaxers
Segment-Level Analysis (in Volume Terms) -Perms & Relaxers
Market Size Analysis-Category: Salon Haircare
Market Size Analysis-Category: Shampoo
Segment-Level Analysis (in Value Terms) -Shampoo
Segment-Level Analysis (in Volume Terms) -Shampoo
Market Size Analysis-Category: Styling Agents
Segment-Level Analysis (in Value Terms) -Styling Agents
Segment-Level Analysis (in Volume Terms) -Styling Agents
Part 4: Distribution Analysis
Channel Share Analysis
Part 5: Competitive Environment
Leading Companies -Value Shares
Brand Share Analysis of Top Five Companies
Brand Share Analysis of Top Five Companies by Category
Private Label Share Analysis by Category
Growth of Private Labels Compared to Branded Products
Degree of Consolidation/Fragmentation by Category
Part 6: Packaging Analysis
Pack Material Growth Analysis
Pack Type Growth Analysis
Closure Type Growth Analysis
Primary Outer Type Growth Analysis
Part 7: Consumergraphics
Demographic Analysis
Part 8: Macroeconomic Analysis
GDP Growth and Inflation
Population Growth
Labor Market Trend
Economic Summary, Labor Market Trends, and Demographic Trends
Thailand Risk Index (GCRI) 2021
Thailand Risk Analysis -Compared to Global and Asia-pacific Markets
Methodology
Definitions
Appendix
List of Tables
Leading value categories
Fastest-growing segments (value), 2021
Cross-category comparison -by value (2016-2026)
Cross-category comparison -by volume (2016-2026)
Per capita consumption (by category), Thailand compared to Asia-pacific and global levels (in units), 2021
Conditioner -value analysis by segment, 2016-2026
Conditioner -volume analysis by segment, 2016-2026
Hair colorants -value analysis by segment, 2016-2026
Hair colorants -volume analysis by segment, 2016-2026
Perms & relaxers -value analysis by segment, 2016-2026
Perms & relaxers -volume analysis by segment, 2016-2026
Shampoo -value analysis by segment, 2016-2026
Shampoo -volume analysis by segment, 2016-2026
Styling agents -value analysis by segment, 2016-2026
Styling agents -volume analysis by segment, 2016-2026
Change in distribution share, 2016-2021
Top five companies share by brand (in value terms) in the haircare sector, 2021
Brand shares of top five companies (in value terms) by category, 2021
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in units), 2016-2026
Per capita expenditure ($), 2016-2026
Haircare sales distribution in Thailand -by category (THB million), 2021
Brand share (in value terms) in the haircare sector, 2021
Brand share (in value terms) in the haircare sector, by category, 2021
Pack material (in million pack units), 2016-2026
Pack materials by category (in million pack units), 2021
Pack type (in million pack units), 2016-2026
Pack types by category (in million pack units), 2021
Closure type (in million pack units), 2016-2026
Closure types by category (in million pack units), 2021
Primary outer type (in million pack units), 2016-2026
Primary outer types by category (in million pack units), 2021
Real GDP and annual growth (%), 2018-2026
Nominal GDP and annual growth (%), 2018-2026
Consumer price inflation (%), 2018-2026
Employed people and unemployment rate (%), 2018-2026
Nominal household final consumption expenditure and annual growth (%), 2018-2026
Population and annual growth (%), 2018-2026
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2016-2026
List of Figures
Value and volume share of Thailand in the global and Asia-pacific haircare sector, 2021-2026
Thailand compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison -Thailand, Asia-pacific, and global, 2016-2026
PCE comparison -Thailand, Asia-pacific, and global, 2016-2026
Market size and growth analysis by value and volume, haircare sector, 2016-2026
Cross-category comparison -value growth analysis and category winners and losers
Cross-category comparison -volume growth analysis and category winners and losers
Market size and growth analysis by value and volume, conditioner category, 2016-2026
Market size and growth analysis by value and volume, hair colorants category, 2016-2026
Market size and growth analysis by value and volume, hair loss treatments category, 2016-2026
Market size and growth analysis by value and volume, perms & relaxers category, 2016-2026
Market size and growth analysis by value, salon haircarecategory, 2016-2026
Market size and growth analysis by value and volume, shampoo category, 2016-2026
Market size and growth analysis by value and volume, styling agentscategory, 2016-2026
Share of key distribution channels (in value terms)-haircare, 2021
Key distribution channel share by category (in value terms), 2021
Leading companies (in value terms) in the haircare sector, 2021
Private label penetration by category (in value terms), 2021
Growth analysis, private label and brands, 2016-2021
Category-wise consolidation/fragmentation (in value terms) -haircare , 2021
Key pack materials in the Thai haircare sector, percentage share of pack units, 2021
Annual growth rate by key pack material, 2016-2026
Use of pack material by category (in pack units), 2021
Key pack types in the Thai haircare sector, percentage share of pack units, 2021
Annual growth rate by key pack type, 2016-2026
Use of pack type by category (in pack units), 2021
Key closure types in the Thai haircare sector, percentage share of pack units, 2021
Annual growth rate by key closure type, 2016-2026
Use of closure type by category (in pack units), 2021
Key primary outer types in the Thai haircare sector, percentage share of pack units, 2021
Annual growth rate by key primary outer type, 2016-2026
Use of primary outer type by category (in pack units), 2021
Real GDP (THB billion) and annual growth (%)
Nominal GDP (THB billion) and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%) in THB terms
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Economic summary, labor market trends, and demographic trends
Five lowest-risk nations in GCRI Q4 2021
Five highest-risk nations in GCRI Q4 2021
Thailand's performance in country risk analysis in comparison to Asia-pacific and the world
List of 109 countries analyzed to identify the high-potential countries in different regions

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