Thailand - The Future of Foodservice to 2028

Thailand - The Future of Foodservice to 2028

Summary

The foodservice profit sector generated revenue of THB2,098 billion ($60 billion) in 2023, recording a negative compound annual growth rate (CAGR) of 0.1% during 2018-23.

QSR was the largest channel, accounting for a 31.3% share of total sales, followed by FSR with 20.6%. FSR, QSR, and coffee & tea shop recorded value growth during 2018-23. However, ice cream parlor, pub, club & bar, accommodation, retail, workplace, leisure, mobile operator, and travel recorded losses.

During 2023-28, the Thai profit sector will register a value CAGR of 6%. The number of transactions will register a CAGR of 4.7%, and the number of outlets will post a CAGR of 0.2%.

This report provides an in-depth evaluation of the Thai foodservice market, including analysis of the key issues impacting the industry.

This report includes -

• Consumer insight and analysis to provide a clear view of prevailing need states, trends and demands of consumers, including segmentation analysis and channel preference, all fully supported by comprehensive market data and occasions and locations analytics.
• In-depth analysis of channel performance, detailing the winning formats, with supporting analysis to provide comprehensive understanding of the reasons behind success and failure.
• For each of three key profit sector channels - QSR, FSR, and coffee & tea shop- a deep dive into the ‘who’, ‘why’, ‘what’, ‘where’ and ‘what next’.
• Analysis of major market player performance, and how each player is meeting the needs of consumers and dealing with changing market demands, with supporting case studies on key menu, service and format innovations.

• Understanding the wider economic and social trends within a country; key to providing background when looking into a specific industry.

• A number of foodservice channels have been grouped together to form the “profit sector”; these include accommodation, leisure, restaurants, retail, travel, workplace, and pub, club & bar. This section will first go through overall trends in the sector, then “deep dive” into each of the three key channels. These channels are quick-service restaurant (QSR), full-service restaurant (FSR), and coffee & tea shop. The report structure for each of these channels is explained on the next page.

• A number of foodservice channels have been grouped together to form the “cost sector”; these include education, healthcare, military & civil defense, and welfare & services. This sector typically represents the state’s foodservice operators. This section of the report will go through overall trends in the sector.

• Specific forecasts of the foodservice market over the next five years (2023-28) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
• Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, and coffee & tea shop) will allow readers understand the wants and needs of their target demographics.