Thailand Cigarettes - Market Assessment and Forecasts to 2028

Thailand Cigarettes - Market Assessment and Forecasts to 2028

Summary

The Thai cigarettes category is expected to decrease from THB112.9 billion ($3.2 billion) in 2023 to THB112.2 billion ($3.3 billion) in 2028, declining at a negative CAGR of 0.1%. Per capita expenditure of cigarettes stood at $45.5 in 2023 in Thailand, which was higher than the global level ($110) and the regional level ($113.7). Smoking prevalence in Thailand is estimated at 20.1% in 2023 with 38.9% of men and 2% of women classified as smokers. Yunyan, owned by China National Tobacco Corp (CNTC) is the leading brand in the cigarettes category, in 2023. Thailand imports majority of its cigarettes from Philippines.

Scope

• Per capita expenditure of cigarettes was higher in Thailand than the global and regional levels in 2023
• Philippines was the leading exporter of cigarettes to Thailand
• Vietnam was the largest importer of cigarettes from Thailand
• Convinience stores was the leading distribution channel in the cigarettes category
• China National Tobacco Corp (CNTC) was the leading company in the cigarettes category

• Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and identify where to compete.