Thailand Cards and Payments - Opportunities and Risks to 2027

Thailand Cards and Payments - Opportunities and Risks to 2027

Summary

GlobalData’s ‘Thailand Cards and Payments - Opportunities and Risks to 2027' report provides detailed analysis of market trends in the Thai cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, cash, mobile wallets, cards, direct debits, and cheques during the review-period (2019-23e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2023e-27). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

The report provides top-level market analysis, information and insights into the Thai cards and payments industry, including -

• Current and forecast values for each market in the Thai cards and payments industry, including debit, credit, and charge cards
• Detailed insights into payment instruments including credit transfers, cash, mobile wallets, cards, direct debits, and cheques. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing the Thai cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, credit, and charge cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of the Thai cards and payments industry.

Scope

• To encourage the adoption of cashless payments, the government and payment providers are increasingly pushing QR code-based mobile payments as an alternative to cash. The adoption of an interoperable standardized QR code system in 2017 and the launch of MyPromptQR in July 2019 helped revolutionize the country’s mobile payment space. To further expand the scope of QR code payments, the central bank launched cross-border QR code payment services in Vietnam in April 2021 and in Malaysia in June 2021, allowing Thai consumers visiting both countries to make QR code payments at local merchants.
• To further expand payment infrastructure in the country, payment companies and fintech firms are rolling out new POS solutions to merchants. In August 2023, Qashier launched the QashierX2 smart POS terminal for SMEs. The terminal enables merchants to accept credit cards, mobile wallet, QR payments, online payments, and loyalty cards from their customers. Additionally, KBank offers K PLUS shop, a mobile POS solution that allows merchants to accept payments via their mobile device. Merchants can download the K PLUS shop app and accept contactless payments made via cards and mobile wallets.
• The growing adoption of contactless card payments for transport services will support growth in the card payment space. For example, in March 2023, UOB introduced Tap & Go contactless payment service to its debit card holders at all Mass Rapid Transit (MRT) stations in Bangkok and Nonthaburi province, allowing the bank’s card holders to make payments by simply tapping on the contactless payment card reader at the ticket gates. Earlier, in February 2022, Mastercard partnered with Mass Rapid Transit Authority of Thailand and Krungthai Bank to roll out a Tap & Go payment solution for commuters at Bangkok MRT.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Thai cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Thai cards and payments industry.
• Assess the competitive dynamics in the Thai cards and payments industry.
• Gain insights into marketing strategies used for various card types in Thailand.
• Gain insights into key regulations governing the Thai cards and payments industry.