Tesco - Digital Transformation Strategies

Tesco - Digital Transformation Strategies

Summary

Tesco Plc (Tesco) is a worldwide retailer of general merchandise. The company carries out business through both offline and online channels. It operates stores in multiple formats differentiated by size and range of products sold, including large, small, dotcom only, and one-stop. Tesco offers a wide array of food and non-food products, including fresh food, bakery, frozen food, grocery, toys and games, home and entertainment products, consumer electronics and electrical goods, drinks, baby products, garden, clothing, household appliances, pets, and health and beauty products. It also provides retail banking and insurance services in UK through its subsidiary Tesco Bank in the UK. The company has expanded its business presence across the UK & ROI, Europe and Asia.

The report provides information and insights into Tesco plc's tech activities, including -

• Insights of its digital transformation strategies and innovation programs
• Overview of technology initiatives covering partnerships, product launches and acquisitions
• Insights on each technology initiative including technology theme, objective, and benefits
• Details of estimated ICT budgets and major ICT contracts

• Tesco has invested in digital in-store initiatives like Electronic Shelf Edge Badges, which eliminate the need for employees to change paper labels manually, and in-store video cameras, that detect stock on shelves and cashless stores.
• Tesco uses big data analytics (BDA) and machine learning (ML) technology to analyze club card data and predict customer purchasing behavior and use the insights to improve product offerings, design sales & marketing efforts, and extend personalized discounts to meet customer expectations.
• Tesco is also beginning to integrate AI & ML algorithms across different platforms from improving internal applications like driver routing to upgrading customer-end apps to enable shopping through use of Google home assistant device.
• In 2020, Tesco introduced the ‘Red Door’ initiative, an approach that focuses on disruptive innovation in areas including food and drink products and technology, data, robotics and automation, and packaging.

• Gain insights into Tesco plc's tech operations.
• Gain insights into its tech strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into various product launches, partnerships and acquisition strategies.